Retail-Ready Product Data.

Error-free. GDSN-compliant. Including Media Assets – for faster listings and seamless processes.

Experience FMCG with our industry solution BYRD. Schedule a consultation or a personalised product demo today!

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Efficient Product Data Management in the FMCG Sector with BYRD

As a retailer in the FMCG sector, you're constantly challenged to list regularly changing assortments quickly, accurately, and consistently. Maintaining high-quality product master data is time-consuming – and that's precisely where BYRD comes in.

With the BYRD industry solution, you automate and optimize the maintenance of your product data. This ensures that all sales channels – whether online or in-store – are always up-to-date. For complete, error-free, and readily available product information.

Denner logo
Migros Logo
Schwarz IT Logo
REWE Group Logo
Metro Group Logo
Lekkerland Logo

Efficient Product Data Management in the FMCG Sector with BYRD

As a retailer in the FMCG sector, you're constantly challenged to list regularly changing assortments quickly, accurately, and consistently. Maintaining high-quality product master data is time-consuming – and that's precisely where BYRD comes in.

With the BYRD industry solution, you automate and optimize the maintenance of your product data. This ensures that all sales channels – whether online or in-store – are always up-to-date. For complete, error-free, and readily available product information.

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MIGROS – Fast with minimal effort

»More insights from the FMCG sector«

Our Best Practices

Product Content Lifecycle Management

How isolated systems hinder process modernization Companies are constantly looking for new ways to optimize and automate their internal processes. However, rising cost pressure and ever-shorter time-to-market cycles are still often met with manual workflows and repeated media disruptions. The root cause is frequently found in fragmented system landscapes and a lack of integration between existing software solutions.

PIM in the FMCG Market

Delivering outstanding product experiences across every sales channel

The FMCG market is defined above all by one thing: speed. This applies to both physical supply chains and digital processes. Today, no product can be sold without data.

In this paper, we explore the key challenges, trends, and players shaping the FMCG market – and reveal what it takes to communicate product content successfully in a world full of complexity and constant change.

Our Best Practices

Product Content Lifecycle Management

How isolated systems hinder process modernization Companies are constantly looking for new ways to optimize and automate their internal processes. However, rising cost pressure and ever-shorter time-to-market cycles are still often met with manual workflows and repeated media disruptions. The root cause is frequently found in fragmented system landscapes and a lack of integration between existing software solutions.

PIM in the FMCG Market

Delivering outstanding product experiences across every sales channel

The FMCG market is defined above all by one thing: speed. This applies to both physical supply chains and digital processes. Today, no product can be sold without data.

In this paper, we explore the key challenges, trends, and players shaping the FMCG market – and reveal what it takes to communicate product content successfully in a world full of complexity and constant change.

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»With BAYARD, we got everything from one single source: The process know-how, the integration software and the GDSN data pool.«

Daniel Kirschbaum | Programme Area Manager MDM | Denner AG
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»With BAYARD, we got everything from one single source: The process know-how, the integration software and the GDSN data pool.«

Daniel Kirschbaum | Programme Area Manager MDM | Denner AG

Get started with BYRD – the technology for your entire Product Content Lifecycle!

Get started with BYRD – the technology for your entire Product Content Lifecycle!

Automate your FMCG product data – for more efficient processes, fewer errors, and more time to focus on what really matters.

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