July 14, 2026 | PRESS
DEH has chosen BAYARD to build a centralised platform for improved product data quality and more efficient processes
One of Germany’s leading suppliers of frozen bakery products has decided for BAYARD’s Product Content Platform BYRD. The aim of the collaboration is to centralise the Product Information Management (PIM), improve data quality sustainably and make product information available to retail partners more efficiently.
July 14, 2026 | PRESS
DEH has chosen BAYARD to build a centralised platform for improved product data quality and more efficient processes
One of Germany’s leading suppliers of frozen bakery products has decided for BAYARD’s Product Content Platform BYRD. The aim of the collaboration is to centralise the Product Information Management (PIM), improve data quality sustainably and make product information available to retail partners more efficiently.
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