27.06.2024 | NEWS
The role of DAM in the product content life cycle management
Digital Asset Management (DAM) has the task of managing and maintaining unstructured data such as images, videos, presentations, graphics, labels, logos, and other media and making it available to all relevant data recipients. This can be an online shop, trading partners such as retailers or online marketplaces, or even the Global Data Synchronisation Network (GDSN). In order to structure the digital content, DAM solutions offer the option of using metadata and keywords to create a meaningful organisation system that makes it easier to link the media with the associated product data in product information management (PIM).
27.06.2024 | NEWS
The role of DAM in the product content life cycle management
Digital Asset Management (DAM) has the task of managing and maintaining unstructured data such as images, videos, presentations, graphics, labels, logos, and other media and making it available to all relevant data recipients. This can be an online shop, trading partners such as retailers or online marketplaces, or even the Global Data Synchronisation Network (GDSN). In order to structure the digital content, DAM solutions offer the option of using metadata and keywords to create a meaningful organisation system that makes it easier to link the media with the associated product data in product information management (PIM).
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