This task can only be mastered efficiently through the automated delivery of product content by manufacturers and suppliers. While this product content is already available in an electronic format and is usually also transferred to retailers in this manner, this is often still done using various means, in various formats and varying degrees of quality.
This is where BYRD comes into play: BYRD ensures the product content is integrated directly from various manufacturer and supplier sources – be it Excel or GS1 GDSN. Consistent data quality management ensures that retailers’ content quality requirements are guaranteed to be fulfilled.
This task can only be mastered efficiently through the automated delivery of product content by manufacturers and suppliers. While this product content is already available in an electronic format and is usually also transferred to retailers in this manner, this is often still done using various means, in various formats and varying degrees of quality.
This is where BYRD comes into play: BYRD ensures the product content is integrated directly from various manufacturer and supplier sources – be it Excel or GS1 GDSN. Consistent data quality management ensures that retailers’ content quality requirements are guaranteed to be fulfilled.

Enhanced Content

Accurate Master Data
Is the foundation of logistics, purchasing and sales. Accurate master data typically reduces logistics costs by 3 – 4%, for instance.

Optimised Data Maintenance
More content, better quality and no increased personnel expenses.
Simple supplier onboarding.

Compliance
Country-specific observance of applicable laws and acquisition of the necessary product data (such as the cosmetics regulation in Germany).

Enhanced Content
Product detail pages with manufacturer enhanced content generally increases product sales by around 12 – 36%.

Accurate Master Data
Is the foundation of logistics, purchasing and sales. Accurate master data typically reduces logistics costs by 3 – 4%, for instance.

Optimised Data Maintenance
More content, better quality and no increased personnel expenses. Simple supplier onboarding.

Compliance
Enhanced Content
Enhanced Content – the electronic equivalent in the online store to physical product packaging in bricks-and-mortar stores. The manufacturer designs a part of the product detail page which allows them to market their products in the best possible manner.
Learn more about Enhanced Content and the benefits for your business.
Enhanced Content
Enhanced Content – the electronic equivalent in the online store to physical product packaging in bricks-and-mortar stores. The manufacturer designs a part of the product detail page which allows them to market their products in the best possible manner.
Learn more about Enhanced Content and the benefits for your business.
Packaging hierarchies
Packaging hierarchies
*) Grafik aus Becker, Jörg; Schütte, Reinhard: Handelsinformationssysteme, 2. Aufl., Redline Wirtschaft, Frankfurt am Main, 2004. ISBN 3-478-25590-2

The supplier portal
The supplier portal allows suppliers and manufacturers to provide quality-assured product information for retailers:
- Importfeeds
- Managing structured content
- Asset management
- Quality management
- Creating enhanced content
The GS1 Global Data Synchronisation Network
The GS1 Global Data Synchronisation Network (GS1 GDSN) is the world’s largest product information network. The GS1 GDSN allows companies from any industry and market to seamlessly exchange high-quality product information.
The BYRD platform provides its own integrated GS1 GDSN data pool thereby allowing access to the product information of over 56.000 suppliers and manufacturers worldwide.
The Product Content eXchange Platform
You are in full control over the product information provided via your suppliers and manufacturers.
- Merge content
- Ensure quality
- Enhance content
- And, last but not least, make your product content available in a single format via an interface in your PIM or ERP system.
The supplier portal
The supplier portal allows suppliers and manufacturers to provide quality-assured product information for retailers:
- Importfeeds
- Managing structured content
- Asset management
- Quality management
- Creating enhanced content
The GS1 Global Data Synchronisation Network
The GS1 Global Data Synchronisation Network (GS1 GDSN) is the world’s largest product information network. The GS1 GDSN allows companies from any industry and market to seamlessly exchange high-quality product information.
The BYRD platform provides its own integrated GS1 GDSN data pool thereby allowing access to the product information of over 56.000 suppliers and manufacturers worldwide.
Content Provider
- GS1 Trustbox,
- ecoinform,
- Euvino,
- oder DataNatuRE,

The Product Content eXchange Platform
You are in full control over the product information provided via your suppliers and manufacturers.
- Merge content
- Ensure quality
- Enhance content
- And, last but not least, make your product content available in a single format via an interface in your PIM or ERP system.
BYRD – the platform
More than just MDM, PIM, PXM, DAM, and GDSN
Product Content Sourcing – manage product content and fulfill requirements easily with BYRD.
Benefit from our experience and get started.
Contact us – no matter which project phase you currently find yourself in.
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