Retail Media
What are additional marketing measures for some open up completely new business models for others.
The Retail sector has always been an important multiplier for manufacturers’ business success. Retail Media gives this business relationship an exciting new perspective that is worthwhile for both sides. Manufacturers can use the Channels of their Retail Partners more effectively for product sales, and retailers benefit from...
Retail Media
What are additional marketing measures for some open up completely new business models for others.
The Retail sector has always been an important multiplier for manufacturers’ business success. Retail Media gives this business relationship an exciting new perspective that is worthwhile for both sides. Manufacturers can use the Channels of their Retail Partners more effectively for product sales, and retailers benefit from increasing...
How to increase your Conversion Rate sustainably
Nothing influences the purchase decision like the right product message.
As consumers, every day we see countless product messages on Instagram, Amazon, or online shops of brands and retailers, but we give little thought to how those messages came about. It’s not uncommon for us to simply keep scrolling without actually noticing the product messages.
How to increase your Conversion Rate sustainably
Nothing influences the purchase decision like the right product message.
As consumers, every day we see countless product messages on Instagram, Amazon, or online shops of brands and retailers, but we give little thought to how those messages came about. It’s not uncommon for us to simply keep scrolling without actually noticing the product messages. And yet there is always content that catches our attention.
Enhanced Content – Bring your products to the stage
How to utilise the full sales potential in retail.
Retail has always been an important sales multiplier for brand manufacturers, and with the increasing relevance of large retailers and online marketplaces in digital commerce, this is now more true than ever. In order to further increase the sales potential on their platforms, more and more retail companies...
Enhanced Content – Bring your products to the stage
How to utilise the full sales potential in retail.
Retail has always been an important sales multiplier for brand manufacturers, and with the increasing relevance of large retailers and online marketplaces in digital commerce, this is now more true than ever. In order to further increase the sales potential on their platforms, more and more retail companies...
Product Content Syndication – Get your products to the shelf
Information only fulfils its purpose when it is used.
Digital commerce has experienced an enormous upswing and global trade is increasingly insisting on the effective and clean provision of product data. Accordingly, Syndication solutions have become the focus of the market and are currently experiencing unprecedented momentum. In this paper, you will find out what tasks syndication performs...
Product Content Syndication – Get your products to the shelf
Information only fulfils its purpose when it is used.
Digital commerce has experienced an enormous upswing and global trade is increasingly insisting on the effective and clean provision of product data. Accordingly, Syndication solutions have become the focus of the market and are currently experiencing unprecedented momentum. In this paper, you will find out what tasks syndication performs...
Are you in control of your customer journey?
How to convince at every touchpoint.
The concept of the customer journey is certainly not new. Nevertheless, it has in recent years increasingly become the focus of marketing and e-commerce managers. The main reason for this is the growing complexity of product communication: more and more sales channels are opening up, which on the one hand...
Are you in control of your customer journey?
How to convince at every touchpoint.
The concept of the customer journey is certainly not new. Nevertheless, it has in recent years increasingly become the focus of marketing and e-commerce managers. The main reason for this is the growing complexity of product communication: more and more sales channels are opening up, which on the one hand...
How to create perfect product experiences
How product content ensures the right product presentation.
Digital product marketing has become not only more important but also more complex. More and more sales channels are placing ever higher expectations on product presentations. Major brand manufacturers and retailers are leading the way and investing in product presentations that in some cases are almost screen-ready.
How to create perfect product experiences
How product content ensures the right product presentation.
Digital product marketing has become not only more important but also more complex. More and more sales channels are placing ever higher expectations on product presentations. Major brand manufacturers and retailers are leading the way and investing in product presentations that in some cases are almost screen-ready. Many companies are finding it difficult to keep up...
PIM in the FMCG market
Excelling product experiences in every sales channel
The FMCG market is characterised above all by one feature: speed. This applies to both physical and digital supply chains. Today, no product can be sold without data and this is especially true for markets as complex as that of consumer goods with its high number of...
PIM in the FMCG market
Excelling product experiences in every sales channel
The FMCG market is characterised above all by one feature: speed. This applies to both physical and digital supply chains. Today, no product can be sold without data and this is especially true for markets as complex as that of consumer goods with its high number of...
PIM in the cosmetics industry
The fast-moving world of cosmetics
Even in times of economic uncertainty, the demand for cosmetic products has proven to be extremely stable, and studies such as McKinsey & Company’s ‘The State of Fashion: Beauty’ report conclude that the market will continue to grow steadily in the coming years.
PIM in the cosmetics industry
The fast-moving world of cosmetics
Even in times of economic uncertainty, the demand for cosmetic products has proven to be extremely stable, and studies such as McKinsey & Company’s ‘The State of Fashion: Beauty’ report conclude that the market will continue to grow steadily in the coming years.
PIM in the healthcare industry
On the safe side with the right technology
Nowhere else is quality-assured product information as important as in the healthcare sector. For manufacturers, purchasing groups, and other market participants, there are stringent requirements that can only be met with the right technology and optimised processes.
PIM in the healthcare industry
On the safe side with the right technology
Nowhere else is quality-assured product information as important as in the healthcare sector. For manufacturers, purchasing groups, and other market participants, there are stringent requirements that can only be met with the right technology and optimised processes.
Why digital commerce depends on PIM
Digital commerce without PIM is like a shop window without products.
The enormous upswing that digital commerce has experienced in recent years has also meant that companies are increasingly focusing on the topic of PIM. This is true for both industry and retail, and both are experiencing increasing diversification of their sales channels, leading to more and more complex requirements for product communication.
Why digital commerce depends on PIM
Digital commerce without PIM is like a shop window without products.
The enormous upswing that digital commerce has experienced in recent years has also meant that companies are increasingly focusing on the topic of PIM. This is true for both industry and retail, and both are experiencing increasing diversification of their sales channels, leading to more and more complex requirements for product communication.
Market Performance Wheels by TGOA
Your decision-making tool for software solutions & providers
The MPW enables transparency, comparability, and orientation in the software market, so you can find the ideal solution for your needs. This year, BAYARD was evaluated with the Product Content Lifecycle Technology BYRD and the analysts certify BAYARD very good results among all categories.
Market Performance Wheels by TGOA
Your decision-making tool for software solutions & providers
The MPW enables transparency, comparability, and orientation in the software market, so you can find the ideal solution for your needs. This year, BAYARD was evaluated with the Product Content Lifecycle Technology BYRD and the analysts certify BAYARD very good results among all categories.
Time for action
Survey in the healthcare sector reveals great need for action
A recent survey with around 30 companies from the healthcare sector gives a clear image: most of the companies face enormous challenges in the management and provisioning of product information.
Time for action
Definition von einheitlichen Regeln für den globalen Datenaustausch
A recent survey with around 30 companies from the healthcare sector gives a clear image: most of the companies face enormous challenges in the management and provisioning of product information.
Why PIM isn’t a diy project
PIM completely in-house? Never a good idea!
Quick, affordable, easy – this seems to be the contemporary zeitgeist when it comes to product data management. Many vendors jump on that train and try to outdo each other with their intuitive interfaces, free basic versions and preconfigured data structures.
Why PIM isn’t a diy project
PIM completely in-house? Never a good idea!
Quick, affordable, easy – this seems to be the contemporary zeitgeist when it comes to product data management. Many vendors jump on that train and try to outdo each other with their intuitive interfaces, free basic versions and preconfigured data structures.
Global Data Movement Ally
Let´s move your data!
Information Supply Chain Management describes the digital value chain from the procurement of data to preparation and distribution. Digitalisation projects can be derived from a company's ISCM.
Global Data Movement Ally
Let´s move your data!
Information Supply Chain Management describes the digital value chain from the procurement of data to preparation and distribution. Digitalisation projects can be derived from a company's ISCM.
PIM & DQ in Healthcare
eBook PIM & DQ in Healthcare
Learn in our eBook how to master the requirements for your product information from purchasing groups, hospitals and legislators and how buzzwords such as COVIN, HCDP, EUDAMED, UDI, implant register and many more will no longer deprive you of sleep.
PIM & DQ in Healthcare
eBook PIM & DQ in Healthcare
Learn in our eBook how to master the requirements for your product information from purchasing groups, hospitals and legislators and how buzzwords such as COVIN, HCDP, EUDAMED, UDI, implant register and many more will no longer deprive you of sleep.
Data quality and GS1 GDSN
Simply gain insight
As experts, we know how to develop smart solutions for you for the GS1 Global Data Synchronisation Network (GS1 GDSN).
Data quality and GS1 GDSN
Simply gain insight
As experts, we know how to develop smart solutions for you for the GS1 Global Data Synchronisation Network (GS1 GDSN).
What can we do for you?
Contact us – no matter which project phase you currently find yourself in. We are happy to support you with our experience.
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