FMCG

Fast Moving Consumer Goods

»Our know-how for manufacturing and retail«

We move data in the FMCG industry

Product information is the heart of the retail sector.

  • Which articles should I order?
  • What dimensions and weights do the items I move in logistics have?
  • What should I write on the shelf label and does the item even fit there?
  • What information do I display in the online shop?
  • Have I recorded all EU 1169/2011 and GS1 GDSN data completely?
  • If it is food, what are the nutritional values of the items?
  • Are there allergens?
  • Are there any ingredients?

To answer all these questions, we need product information. The higher the quality of product information, the more accurately these questions can be answered. Product information is used in all business processes in trade and industry, in the product creation process, in logistics, in purchasing, in marketing, in disposition and in sales.

Furthermore, in the globalised FMCG trade, not only retailers and industrial companies of a single target market work together, but products are offered worldwide.

New products are introduced more quickly and thus product information for listing processes should be made available in real time so that delays in data supply do not occur. Of course, this also applies to changes in articles, which must be taken into account promptly.

BYRD_Website_FMCG_Produktinfos_EN

We move data in the FMCG industry

Product information is the heart of the retail sector.

  • Which articles should I order?
  • What dimensions and weights do the items I move in logistics have?
  • What should I write on the shelf label and does the item even fit there?
  • What information do I display in the online shop?
  • Have I recorded all EU 1169/2011 and GS1 GDSN data completely?
  • If it is food, what are the nutritional values of the items?
  • Are there allergens?
  • Are there any ingredients?

To answer all these questions, we need product information. The higher the quality of product information, the more accurately these questions can be answered. Product information is used in all business processes in trade and industry, in the product creation process, in logistics, in purchasing, in marketing, in disposition and in sales.

Furthermore, in the globalised FMCG trade, not only retailers and industrial companies of a single target market work together, but products are offered worldwide.

New products are introduced more quickly and thus product information for listing processes should be made available in real time so that delays in data supply do not occur. Of course, this also applies to changes in articles, which must be taken into account promptly.

BYRD_Website_FMCG_Produktinfos_EN
BYRD_Website_FMCG_Checkout_2000x1200_DE

Change the performance of your products

Flawless product information avoids time-consuming error checks in invoices and thus leads to faster payment of the goods delivered. Correct product dimension information creates significant potential to reduce logistics and storage costs for both industry and retail.

Yet another significant benefit for the industry is how it impacts their digital branding. By sending links to product images, through uniform marketing texts and other content such as product name, product description, etc., which retailers can then use in their online shops, the industry affects how its products are presented. In this way, your own brand is best presented and thus product performance in the various online shops is changed in a positive way.

Change the performance of your products

Flawless product information avoids time-consuming error checks in invoices and thus leads to faster payment of the goods delivered. Correct product dimension information creates significant potential to reduce logistics and storage costs for both industry and retail.

Yet another significant benefit for the industry is how it impacts their digital branding. By sending links to product images, through uniform marketing texts and other content such as product name, product description, etc., which retailers can then use in their online shops, the industry affects how its products are presented. In this way, your own brand is best presented and thus product performance in the various online shops is changed in a positive way.

BYRD_Website_FMCG_Checkout_2000x1200_DE

Our  Best-Practices

Historically, in the FMCG industry, product information was exchanged by manual processes, for example, using master data sheets as Word or Excel files and even manually filled out forms. In some industries this is still the case today!

Such a manual process is very time consuming on the one hand, but also very error-prone on the other. It is extremely difficult to achieve the data quality required with this method.

We therefore offer numerous possibilities for trade and industry in the FMCG sector to raise the exchange and quality of article data to a new level.

With our best practices from the FMCG industry, we explain how you can establish Product Information Management as a business process and also support you in the implementation with our managed services that are specific to the FMCG industry.

Our  Best-Practices

Historically, in the FMCG industry, product information was exchanged by manual processes, for example, using master data sheets as Word or Excel files and even manually filled out forms. In some industries this is still the case today!

Such a manual process is very time consuming on the one hand, but also very error-prone on the other. It is extremely difficult to achieve the data quality required with this method.

We therefore offer numerous possibilities for trade and industry in the FMCG sector to raise the exchange and quality of article data to a new level.

With our best practices from the FMCG industry, we explain how you can establish Product Information Management as a business process and also support you in the implementation with our managed services that are specific to the FMCG industry.

»Latest news on topics from the FMCG industry«

Read our industry insides here

Benefit from our experience

Contact us – no matter which project phase you currently find yourself in. We are happy to support you with our experience.