JULY 22, 2024 | CLICHY, COLOGNE

The Cologne-based specialist advises global brand manufacturers on its deployment of the Global Data Synchronisation Network (GDSN) – Optimised supply of product content to European retail partners

BIC, the global French stationery, lighter, and shaver brand manufacturer is leveraging BAYARD’s expertise to optimise its product content management and provide its retail partners with the best possible service.

BIC began the phased deployment of a new Product Data Information Management (PIM) system for its global business at the end of 2020 and needed dedicated support for the implementation of the Global Data Synchronisation Network (GDSN) in the complex European market. The BIC team selected the specialists at BAYARD for the review and implementation of its GDSN data model. The Cologne-based specialists had already successfully supported the company's online unit, BIC Digital, in previous projects.

BIC has been very satisfied with the support provided by BAYARD in making the necessary adjustments to meet the requirements of the European retail market and GDSN: »The BAYARD team is extremely well versed in the European market. The consultants are very efficient in helping us to understand which of our retail customers’ requirements can be met with GDSN, and how we can best implement these using the latest technology technologically,« says Gaëlle Silasi, Manager, Global Digital Shelf Operations at BIC.

Gaëlle Silasi expressly praises the consultants from BAYARD for their in-depth familiarity with her company’s specific processes and requirements: »The BAYARD team pays a lot of attention to the way we work and does not try to impose other companies’ models on us.« With a high level of technological expertise and in-depth knowledge of industry standards, BAYARD always identifies precisely which requirements can be mapped via GDSN and which cannot, on a case-by-case basis. BAYARD's strong connections to international and national GS1 organisations are very helpful in this respect.

Overall, the cooperation with BAYARD has been characterised by great openness and reliability: »They don't just say 'yes' before they have checked if it really works,« says Gaëlle Silasi.

BIC

A world leader in stationery, lighters and shavers, BIC brings simplicity and joy to everyday Life. For more than 75 years, the Company has honoured the tradition of providing high-quality, affordable, essential products to consumers everywhere. Through this unwavering dedication, BIC has become one of the most recognized brands and is a trademark registered worldwide.

 

Today, BIC products are sold in more than 160 countries around the world and feature iconic brands such as BIC Kids™, BIC FlexTM, BodyMark by BICTM, Cello®, Djeep, Lucky Stationary, Rocketbook, Soleil®, Tipp-Ex®, Us. TM, Wite-Out®, Inkbox, and more. In 2022, BIC Net Sales were €2,233.9 million. The Company is listed on Euronext Paris, is part of the SBF120 and CAC Mid 60 indexes, and I recognised for its commitment to sustainable development and education. It has received an A-Leadership score.

www.bic.com

 

BAYARD

BAYARD, a company of Markant Group, enables companies from the retail, manufacturing and healthcare sectors with data syndication services laying the foundations for digital commerce. With its unparalleled experience in product content management consulting, its extensive expertise in the implementation of enterprise PIM solutions and its outstanding Product Content Lifecycle Management technology BYRD, BAYARD is the true partner for the European retail, manufacturing, and healthcare industries for the digital transformation.

Retail companies such as Schwarz Group, Migros, and Colruyt, consumer goods manufacturers such as Danone, Radeberger Group, and Cosnova, healthcare product providers such as Pajunk, Vygon, and Medika, as well as healthcare purchasing communities such as Prospitalia, P.E.G., and EKKplus, have significantly improved their data quality and efficiency in the procurement, aggregation, and syndication of product content with the help of BAYARD's services.

With BYRD, Bayard provides a smart Product Content Lifecycle Management technology with industry-specific packages that can be used out-of-the-box with no customisation or implementation effort. BYRD contains not only dedicated modules for Product Information Management (PIM), Product Content Syndication, Product Content Aggregation, and AI-based product classification but also the well-established GS1 certified GDSN data pool b-synced.

 

BIC, the global French stationery, lighter, and shaver brand manufacturer is leveraging BAYARD’s expertise to optimise its product content management and provide its retail partners with the best possible service.

BIC began the phased deployment of a new Product Data Information Management (PIM) system for its global business at the end of 2020 and needed dedicated support for the implementation of the Global Data Synchronisation Network (GDSN) in the complex European market. The BIC team selected the specialists at BAYARD for the review and implementation of its GDSN data model. The Cologne-based specialists had already successfully supported the company's online unit, BIC Digital, in previous projects.

BIC has been very satisfied with the support provided by BAYARD in making the necessary adjustments to meet the requirements of the European retail market and GDSN: »The BAYARD team is extremely well versed in the European market. The consultants are very efficient in helping us to understand which of our retail customers’ requirements can be met with GDSN, and how we can best implement these using the latest technology technologically,« says Gaëlle Silasi, Manager, Global Digital Shelf Operations at BIC.

Gaëlle Silasi expressly praises the consultants from BAYARD for their in-depth familiarity with her company’s specific processes and requirements: »The BAYARD team pays a lot of attention to the way we work and does not try to impose other companies’ models on us.« With a high level of technological expertise and in-depth knowledge of industry standards, BAYARD always identifies precisely which requirements can be mapped via GDSN and which cannot, on a case-by-case basis. BAYARD's strong connections to international and national GS1 organisations are very helpful in this respect.

Overall, the cooperation with BAYARD has been characterised by great openness and reliability: »They don't just say 'yes' before they have checked if it really works,« says Gaëlle Silasi.

BIC

A world leader in stationery, lighters and shavers, BIC brings simplicity and joy to everyday Life. For more than 75 years, the Company has honoured the tradition of providing high-quality, affordable, essential products to consumers everywhere. Through this unwavering dedication, BIC has become one of the most recognized brands and is a trademark registered worldwide.

Today, BIC products are sold in more than 160 countries around the world and feature iconic brands such as BIC Kids™, BIC FlexTM, BodyMark by BICTM, Cello®, Djeep, Lucky Stationary, Rocketbook, Soleil®, Tipp-Ex®, Us. TM, Wite-Out®, Inkbox, and more. In 2022, BIC Net Sales were €2,233.9 million. The Company is listed on Euronext Paris, is part of the SBF120 and CAC Mid 60 indexes, and I recognised for its commitment to sustainable development and education. It has received an A-Leadership score.

www.bic.com

BAYARD

BAYARD, a company of Markant Group, enables companies from the retail, manufacturing and healthcare sectors with data syndication services laying the foundations for digital commerce. With its unparalleled experience in product content management consulting, its extensive expertise in the implementation of enterprise PIM solutions and its outstanding Product Content Lifecycle Management technology BYRD, BAYARD is the true partner for the European retail, manufacturing, and healthcare industries for the digital transformation.

Retail companies such as Schwarz Group, Migros, and Colruyt, consumer goods manufacturers such as Danone, Radeberger Group, and Cosnova, healthcare product providers such as Pajunk, Vygon, and Medika, as well as healthcare purchasing communities such as Prospitalia, P.E.G., and EKKplus, have significantly improved their data quality and efficiency in the procurement, aggregation, and syndication of product content with the help of BAYARD's services.

With BYRD, Bayard provides a smart Product Content Lifecycle Management technology with industry-specific packages that can be used out-of-the-box with no customisation or implementation effort. BYRD contains not only dedicated modules for Product Information Management (PIM), Product Content Syndication, Product Content Aggregation, and AI-based product classification but also the well-established GS1 certified GDSN data pool b-synced.

 

Your personal media contact:

Fourspot
Björn Weber
PR | Media Contact
Niddastr. 64
D-60329 Frankfurt
Germany
T: +49 69 156 154 05
E: bjoern.weber@fourspot.net

BAYARD GmbH
Caroline Julia Arens
Head of Design & Marketing
Agrippinawerft 30
D-50678 Cologne
Germany
T: +49 221 716 185 0
E: caroline.arens@bayard-consulting.com

Your personal media contact:

Fourspot
Björn Weber
PR | Media Contact
Niddastr. 64
D-60329 Frankfurt
Germany
T: +49 69 156 154 05
E: bjoern.weber@fourspot.net

BAYARD GmbH
Caroline Julia Arens
Head of Design & Marketing
Agrippinawerft 30
D-50678 Cologne
Germany
T: +49 221 716 185 0
E: caroline.arens@bayard-consulting.com

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