BYRD – The Product Content Lifecycle Management Technology
More than just MDM, PIM, PXM, DAM and GDSN
With BYRD you can manage any kind of product content.
Product master data
Product master data is the basis for most trading processes such as procurement, logistics, and sales.
Studies show that an improvement in logistical product master data can lead to a reduction of 3 to 4% of the overall logistic costs.
Product information
Marketing texts, technical product features, images and other media assets are the basis for any form of digital business.
The scope and quality of product information have a decisive influence on the conversion rate in online stores.
Enhanced content
Creating emotional digital product experiences in the online store is the task of enhanced product content.
Enhanced product content can increase the conversion rate in online stores by 12-36%, as independent studies show.
Our success stories involving well-known customers from retail, industry and the healthcare sector.

Companies worldwide
already use BYRD

Retailers worldwide
are available through BYRD

Suppliers worldwide
can be obtained via BYRD
Electronic quality-assured product content is the foundation of business.
STEP 1: Procurement
With BYRD you can procure and integrate product content from all existing data sources.

API
Direct connection via REST API



FILES
Mapping and importing files in a wide variety of formats (e.g. xlsx, csv, json, xml, …)



Supplier portal
Suppliers can maintain and provide their product content either manually or (partially) automated, according to your requirements and including enhanced product content





GS1 GDSN
Receive data from the Global Data Synchronisation Network





Other data pools and sources
Euvino, Trustbox, Data NatuRe, Markant, ecoinform, …
STEP 1: PROCUREMENT
With BYRD you can procure and integrate product content from all existing data sources.





API
Direct connection via REST API



FILES
Mapping and importing files in a wide variety of formats (e.g. xlsx, csv, json, xml, …)



Supplier portal
Suppliers can maintain and provide their product content either manually or (partially) automated, according to your requirements and including enhanced product content





GS1 GDSN
Receive data from the Global Data Synchronisation Network.





Other data pools and sources
Euvino, Trustbox, Data NatuRe, Markant, ecoinform, …
STEP 2: ENRICHMENT
Enrich your product content and ensure its quality with BYRD.
Product Content
Enrichment and management
Enhanced product content
Editing of enhanced product content
Workflow support
Automation and task control through defined workflows
Quality management incl. ‚first-time-right‘
Quality dashboards and immediate validation of product content during acquisition
STEP 3: DISTRIBUTION
With BYRD you distribute your product content to all relevant channels and monitor its performance.





API
Integrate your product content via APIs



File export
Export your files in different data formats (xlsx, json, xml, csv, …)



Ad hoc sharing
Share your product content with your customers using a link.





GS1 GDSN
Publish your product content through the GS1 GDSN





Other databases and data pools
Populate industry-specific databases and data pools (such as UDI databases in healthcare) with your product content
STEP 3: DISTRIBUTION
With BYRD you distribute your product content to all relevant channels and monitor its performance.





API
Integrate your product content via APIs



File export
Export your files in different data formats (xlsx, json, xml, csv, …)



Supplier portal
Share your product content with your customers using a link





GS1 GDSN
Publish your product content through the GS1 GDSN





Other databases and data pools
Populate industry-specific databases and data pools (such as UDI databases in healthcare) with your product content
And now the best:
For FMCG, cosmetics and healthcare, we offer ready-made solutions based on BYRD.
Out of the box and no complex implementation.


Cosmetics
Automated quality checks
Customised article passports
GDSN
AI classification
Integration with SAP, Stibo Step and more
Do you have requirements that are even more complex?
Build your individual solution based on BYRD!
Data model, quality rules, business rules, workflows, communication channels – everything can be freely defined. And if you want to set this up for an entire community, BYRD also offers you community management functionalities.



Data model
Freely configurable



Business and quality rules
Freely configurable



Workflows
Freely configurable



Communication channels
Freely configurable



Community Management
Manage your community of data providers and recipients, including the data models, business and quality rules, workflows and communication channels to be used in your community
Build your individual solution based on BYRD!
Data model, quality rules, business rules, workflows, communication channels – everything can be freely defined. And if you want to set this up for an entire community, BYRD also offers you community management functionalities.



Data model
Freely configurable



Business and quality rules
Freely configurable



Workflows
Freely configurable



Communication channels
Freely configurable



Community Management
Manage your community of data providers and recipients, including the data models, business and quality rules, workflows and communication channels to be used in your community
News & Releases
27.01.2025
The potential of Digital Shelf Analytics
Brand manufacturers are seeing more and more opportunities to sell their products online – both in their own communication channels such as social media and online shops and in retail channels such as online marketplaces. Find out more about the benefits of Digital Shelf Analytics in this blog.
27.01.2025
Enhanced Content – Bring your products to the stage
Retail has always been an important sales multiplier for brand manufacturers, and with the increasing relevance of large retailers and online marketplaces in digital commerce, this is now more true than ever. In order to further increase the sales potential on their platforms, more and more retail companies are offering their manufacturers expanded options for product presentation.
15.01.2025
How to make your products shine on the Digital Shelf
Digital commerce is booming and manufacturers are always looking for new ways to stand up to the competition. At the same time, more and more competing products are entering the market and new trends are calling for quick reactions. Find out more about the basic rules of digital commerce in this blog.