BYRD – The Product Content Lifecycle Management Technology
More than just MDM, PIM, PXM, DAM and GDSN
With BYRD you can manage any kind of product content.
Product master data
Product master data is the basis for most trading processes such as procurement, logistics, and sales.
Studies show that an improvement in logistical product master data can lead to a reduction of 3 to 4% of the overall logistic costs.
Product information
Marketing texts, technical product features, images and other media assets are the basis for any form of digital business.
The scope and quality of product information have a decisive influence on the conversion rate in online stores.
Enhanced content
Creating emotional digital product experiences in the online store is the task of enhanced product content.
Enhanced product content can increase the conversion rate in online stores by 12-36%, as independent studies show.
Our success stories involving well-known customers from retail and industry
Companies worldwide
already use BYRD
Retailers worldwide
are available through BYRD
Suppliers worldwide
can be obtained via BYRD
Electronic quality-assured product content is the foundation of business.
STEP 1: Procurement
With BYRD you can integrate product content from all relevant data sources.
API
Integrate product content via REST APIs and automate data exchange.
Files
Import and map files in formats such as XLSX, CSV, JSON, or XML.
Supplier portal
Enable suppliers to maintain product content including enhanced content in a (partially) automated manner.
GS1 GDSN
Receive standardized product data directly through the GS1 GDSN.
Data pools and sources
Integrate product content from leading data pools and external sources.
STEP 1: Procurement
With BYRD you can integrate product content from all relevant data sources.
API
Integrate product content via REST APIs and automate data exchange.
Files
Import and map files in formats such as XLSX, CSV, JSON, or XML.
Supplier portal
Enable suppliers to maintain product content including enhanced content in a (partially) automated manner.
GS1 GDSN
Receive standardized product data directly through the GS1 GDSN.
Data pools and sources
Integrate product content from leading data pools and external sources.
STEP 2: Enrichment
With BYRD you can optimize product content for AI, retail media, and compelling product experiences.
Product Content
Enrich, organize, and manage product content centrally in one place.
Enhanced Content
Create and maintain enhanced content for compelling product experiences.
Workflows
Automate product content processes and manage tasks using flexible workflows.
Quality management
Validate product content as soon as it is entered to ensure the highest data quality.
STEP 3: Distribution
With BYRD you can publish product content across multiple channels and keep track of its performance.
API
Provide product content flexibly via REST APIs to connected systems.
File export
Export product content to common formats such as XLSX, CSV, JSON, or XML.
Ad hoc sharing
Easily share product content with customers, partners, or teams via a link.
GS1 GDSN
Publish standardized product content via the GS1 GDSN.
Other databases
Publish product content on marketplaces, retailer portals, and data pools.
STEP 3: Distribution
With BYRD you can publish product content across multiple channels and keep track of its performance.
API
Provide product content flexibly via REST APIs to connected systems.
File export
Export product content to common formats such as XLSX, CSV, JSON, or XML.
Supplier portal
Easily share product content with customers, partners, or teams via a link.
GS1 GDSN
Publish standardized product content via the GS1 GDSN.
Other databases
Publish product content on marketplaces, retailer portals, and data pools.
Product Content Sourcing & Syndication for FMCG and Cosmetics
BYRD offers specialized industry solutions for FMCG and cosmetics – flexibly adaptable to your individual processes and requirements.
FMCG
GDSN for national and international target markets
Amazon A+ Content
Google Shopping
Retailer- and marketplace-specific requirements
Retail-ready Product Content
Cosmetics
Automated Quality Checks
Customized Product Data Sheets
GDSN & Syndication
Enhanced Product Content
Integration with Leading PIM and ERP Systems
Do you have requirements that are even more complex?
Build your individual solution based on BYRD!
Data model, quality rules, business rules, workflows, communication channels – everything can be freely defined. And if you want to set this up for an entire community, BYRD also offers you community management functionalities.
Data model
Business and quality rules
Workflows
Communication channels
Community Management
Build your individual solution based on BYRD!
Data model, quality rules, business rules, workflows, communication channels – everything can be freely defined. And if you want to set this up for an entire community, BYRD also offers you community management functionalities.
Data model
Business and quality rules
Workflows
Communication channels
Community Management
News & Releases
15.05.2026
Time to Success
Manufacturers across a wide range of industries are experiencing increasing competitive and cost pressure, which has a significant impact on product development and design. This is particularly true for fast-moving industries such as the consumer goods and cosmetics markets. The growing influence of e-commerce, marketplaces, and social commerce also means that product innovations must be developed more quickly and made visible in the market much earlier.
12.05.2026
Syndication Best Practices
Anyone who wants to market their products today ideally serves multiple output channels and data recipients simultaneously in order to generate as much revenue as possible as quickly as possible. The number of relevant channels is continuously growing: in addition to their own online shops and retailer platforms, now marketplaces, social commerce, retail media, and mobile apps also play a central role in product communication.
13.04.2026
Retail Best Practices – Why data processes need to become ever more deeply interconnected.
In retail today, more than ever, the focus is on how to sustainably improve both the product experience and the customer experience. Customers expect seamless, personalised, and consistent experiences across all touchpoints. At the same time, the boundaries between industry, retail, and marketplaces are becoming increasingly blurred.