Whether you are a supplier, manufacturer or distributor – electronic, quality-assured product content is the foundation of any business, and the digital product experience is critical.

BYRD enables retailers to aggregate product content from a wide variety of sources as well as directly from their suppliers, ensure the content’s quality, enrich it with their own information and then use it for their internal PIM, ERP and online store systems.

Thanks to BYRD, manufacturers can aggregate product content from a wide variety of internal systems, enrich it, ensure its quality and finally publish it to retailers, marketplaces, data pools, store systems and other data recipients.

For the FMCG, cosmetics and healthcare sectors, there are also ready-made, preconfigured solutions. No customizing, no development – a simple sign-up and off you go.

All other industries can adapt BYRD to their precise requirements with little effort. Data models, workflows and business rules are freely definable throughout.

Gartner®: Scaling Digital Commerce Requires Product Content Life Cycle Optimization

BYRD – theplatform
More than just MDM, PIM, PXM, DAM and GDSN

With BYRD you can manage any kind of product content.

Product master data

Product master data is the basis for most trading processes such as procurement, logistics, and sales.

Studies show that an improvement in logistical product master data can lead to a reduction of 3 to 4% of the overall logistic costs. 

Product information

Marketing texts, technical product features, images and other media assets are the basis for any form of digital business.

The scope and quality of product information have a decisive influence on the conversion rate in online stores.

Enhanced content

Creating emotional digital product experiences in the online store is the task of enhanced product content.

Enhanced product content can increase the conversion rate in online stores by 12-36%, as independent studies show.

Electronic quality-assured product content is the foundation of business.

STEP 1:  Procurement

With BYRD you can procure and integrate product content from all existing data sources.

Direkte Anbindung über REST API

API

Direct connection via REST API

Mappen und Importieren von Dateien in unterschiedlichsten Formaten (z.B. xlsx, csv, json, xml, …)

FILES

Mapping and importing files in a wide variety of formats (e.g. xlsx, csv, json, xml, …)

Lieferanten können ihren Produkt Content manuell oder (teil-) automatisiert pflegen und bereitstellen – nach Ihren Anforderungen und inklusive erweitertem Produkt Content

Supplier portal

Suppliers can maintain and provide their product content either manually or (partially) automated, according to your requirements and including enhanced product content

Empfangen Sie Daten aus dem Global Data Synchronisation Network

GS1 GDSN

Receive data from the Global Data Synchronisation Network

Euvino, Trustbox, DataNature, Markant, ecoinform, …

Other data pools and sources

Euvino, Trustbox, Data NatuRe, Markant, ecoinform, …

STEP 1:  PROCUREMENT 

With BYRD you can procure and integrate product content from all existing data sources.

Direkte Anbindung über REST API

API

Direct connection via REST API

Mappen und Importieren von Dateien in unterschiedlichsten Formaten (z.B. xlsx, csv, json, xml, …)

FILES

Mapping and importing files in a wide variety of formats (e.g. xlsx, csv, json, xml, …)

Lieferanten können ihren Produkt Content manuell oder (teil-) automatisiert pflegen und bereitstellen – nach Ihren Anforderungen und inklusive erweitertem Produkt Content

Supplier portal

Suppliers can maintain and provide their product content either manually or (partially) automated, according to your requirements and including enhanced product content

Empfangen Sie Daten aus dem Global Data Synchronisation Network

GS1 GDSN

Receive data from the Global Data Synchronisation Network.

Euvino, Trustbox, DataNature, Markant, ecoinform, …

Other data pools and sources

Euvino, Trustbox, Data NatuRe, Markant, ecoinform, …

STEP 2:  ENRICHMENT 

Enrich your product content and ensure its quality with BYRD.

Product Content

Enrichment and management

Enhanced product content

Editing of enhanced product content

Workflow support

Automation and task control through defined workflows

Quality management incl. ‚first-time-right‘

Quality dashboards and immediate validation of product content during acquisition

STEP 3:  DISTRIBUTION

With BYRD you distribute your product content to all relevant channels and monitor its performance.

Direkte Anbindung über REST API

API

Integrate your product content via APIs

Exportieren Sie Ihre Daten in den unterschiedlichsten Datenformaten (z.B. xlsx, json, xml, csv, …)

File export

Export your files in different data formats (xlsx, json, xml, csv, …)

Teilen Sie Ihren Produkt Content einfach per Link mit Ihren Kunden

Ad hoc sharing

Share your product content with your customers using a link.

Empfangen Sie Daten aus dem Global Data Synchronisation Network

GS1 GDSN

Publish your product content through the GS1 GDSN

Euvino, Trustbox, DataNature, Markant, ecoinform, …

Other databases and data pools

Populate industry-specific databases and data pools (such as UDI databases in healthcare) with your product content

STEP 3:  DISTRIBUTION 

With BYRD you distribute your product content to all relevant channels and monitor its performance.

Direkte Anbindung über REST API

API

Integrate your product content via APIs

Exportieren Sie Ihre Daten in den unterschiedlichsten Datenformaten (z.B. xlsx, json, xml, csv, …)

File export

Export your files in different data formats (xlsx, json, xml, csv, …)

Teilen Sie Ihren Produkt Content einfach per Link mit Ihren Kunden

Supplier portal

Share your product content with your customers using a link

Empfangen Sie Daten aus dem Global Data Synchronisation Network

GS1 GDSN

Publish your product content through the GS1 GDSN

Euvino, Trustbox, DataNature, Markant, ecoinform, …

Other databases and data pools

Populate industry-specific databases and data pools (such as UDI databases in healthcare) with your product content

And now the best:

For FMCG, cosmetics and healthcare, we offer ready-made solutions based on BYRD.

Out of the box and no complex implementation.

GS1 GDSN für alle Zielmärkte DQX in DE Google Shopping Amazon A+ Content Handelsspezifische xls Listungstemplates

FMCG

GDSN for all target markets
DQX in GER
Google Shopping
Amazon A+ Content
Retail-specific xls listing Templates

Cosmetics Lipstick

Cosmetics

In preparation

HCDP NHS LIR UDI (GUDID, EUDAMED, …) GDSN

Healthcare

HCDP
NHS
LIR
UDI (GUDID, EUDAMED, …)
GDSN

Do you have requirements that are even more complex?

Build your individual solution based on BYRD!

Data model, quality rules, business rules, workflows, communication channels – everything can be freely defined. And if you want to set this up for an entire community, BYRD also offers you community management functionalities.

SyncManager Keine Kompromisse beim Datenmodell

Data model

Freely configurable

SyncManager Compliance

Business and quality rules

Freely configurable

BYRD Workflows

Workflows

Freely configurable

BYRD Kommunikationskanäle

Communication channels

Freely configurable

Managen Sie Ihre Community aus Datenlieferanten und -abnehmern inkl. der in Ihrer Community zu verwendenden Datenmodelle, Geschäfts- und Qualitätsregeln, Workflows und Kommunikationskanälen.

Community Management

Manage your community of data providers and recipients, including the data models, business and quality rules, workflows and communication channels to be used in your community

Build your individual solution based on BYRD!

Data model, quality rules, business rules, workflows, communication channels – everything can be freely defined. And if you want to set this up for an entire community, BYRD also offers you community management functionalities.

SyncManager Keine Kompromisse beim Datenmodell

Data model

Freely configurable

SyncManager Compliance

Business and quality rules

Freely configurable

BYRD Workflows

Workflows

Freely configurable

BYRD Kommunikationskanäle

  Communication channels

Freely configurable

Managen Sie Ihre Community aus Datenlieferanten und -abnehmern inkl. der in Ihrer Community zu verwendenden Datenmodelle, Geschäfts- und Qualitätsregeln, Workflows und Kommunikationskanälen.

Community Management

Manage your community of data providers and recipients, including the data models, business and quality rules, workflows and communication channels to be used in your community

SyncManager Website Unternehmen

Companies worldwide

already use BYRD

SyncManager Website Händler

Retailers worldwide

are available through BYRD

SyncManager Website Lieferant

Suppliers worldwide

can be obtained via BYRD

Our success stories involving well-known customers from retail, industry and the healthcare sector.

A.Vogel – Faster onto the shelves with healthy data

»It goes down very well with retailers that we can show them: We are ready to provide our product content in a quality-checked and standardised way – also via the GDSN«

Bernhard Baertschi | Member of the Management Board | A.Vogel Gruppe

HCDP Onboarding-Services – No one is left alone

»We track the data in HCDP in real time. BAYARD, with its expertise in the healthcare market, helps us bring suppliers to the technology and drive quality KPIs up.«

Jens Kalecinski | Head of Professional Services | Prospitalia GmbH

DENNER – BYRD makes the GDSN easy

»With BAYARD, we got everything from one single source: The process know-how, the integration software and the GDSN data pool.«

Daniel Kirschbaum | Programme Area Manager MDM | Denner AG

RADEBERGER – Future-proof product content solutions

»I like the visionary thinking of Bayard Consulting’s experts.
Their products allow for easy deployment.«

Alexander Gerhard | Head of Departement Data Management | Radeberger Group

AMECKE – Smooth and fast switch to the GDSN data pool b-synced

»The dashboard of b-synced is simply well done.«

Volker Langkamp | Head of IT | Amecke GmbH & Co. KG

VITAKRAFT – Connecting Informatica PIM to the GDSN data pool b-synced

»The short ways and prompt communication with the professionally and technic-ally experienced consultants at Bayard Consulting brought the project to success in a short time!«

Heiko Cichala | IT Application Consultant | Vitakraft pet care GmbH & Co. KG

MIGROS – Connecting Quality Information System (»QIM«) to GDSN

»The ContentAggregation Platform helps to implement the connection to ContentProviders in a short time and to minimize implementation efforts by reusing the uniform interface.«


Andreas Gerig | Head of PIM Consulting & Projects | Migros-Genossenschafts-Bund

PAJUNK – Clear route to healthy product content

»Working alongside Bayard Consulting‘s master data experts, we have partners who understand our specific requirements in the healthcare sector very well.«

Christian Quaß | Director Regulatory Affairs | Pajunk GmbH Medizintechnologie

HCDP – With BYRD more than a million products

»The leading industry solution«
»Continue to improve data quality in healthcare«
»One million supplier items«
»Evaluate & improve data quality«

The four purchasing groups EKK plus, P.E.G., Prospitalia and Sana Einkauf & Logistik

Press releases & news

September 12, 2022

Faster onto the shelves with healthy data

With BAYARD's platform BYRD, Swiss herbal medicines and food manufacturer A.Vogel is supplying retailers worldwide with constantly updated and quality-checked product content – Ready for GDSN in nine countries

September 7, 2022

BAYARD's HCDP onboarding services: No one is left alone

BAYARD‘s onboarding services help significantly to improve the data quality of hospital purchasing groups’ HCDP.

August 8, 2022

DOUGLAS connects to its suppliers using BAYARD's BYRD platform

Europe's leading platform for premium beauty & health introduces BYRD to optimise product content consistently for stores and e-commerce — Automated quality check — Faster listings.

Bring your Product Content to Life!