Enhanced Content

Ensure optimal presentation of your products in your retailers’ online stores

  • Different products should not be displayed with the same product detail pages in retailers’ online stores
  • Design your own product detail pages and stay in control of accurate and appealing brand presentation – we’ll support you!
  • Incorporate videos, lifestyle images, product manuals, comparison tables and much more into your product detail pages and stand out from the competition
  • Achieve 12 to 36% more turnover through online stores with enhanced content

Consider your retailers’ online stores as an additional key output channel

Websites, apps, social media – every available channel is used for product communication. Online marketplaces and retailer stores should be no exception, as this is precisely where products must often compete against particularly fierce competition. Enhanced content allows custom content to be maintained in retailers’ marketplaces and online stores. BYRD provides support with easy-to-use templates to ensure the process remains as simple as possible for the manufacturers. Companies can also quickly and easily set up and design product detail pages thanks to page templates, allowing authentic product experiences to be offered even on retailer platforms.

Learn more about the importance of product content syndication in omni-channel retail.

Consider your retailers’ online stores as an additional key output channel

Websites, apps, social media – every available channel is used for product communication. Online marketplaces and retailer stores should be no exception, as this is precisely where products must often compete against particularly fierce competition. Enhanced content allows custom content to be maintained in retailers’ marketplaces and online stores. BYRD provides support with easy-to-use templates to ensure the process remains as simple as possible for the manufacturers. Companies can also quickly and easily set up and design product detail pages thanks to page templates, allowing authentic product experiences to be offered even on retailer platforms.

Learn more about the importance of product content syndication in omni-channel retail.

Simple and easy: Design product detail pages with BYRD – theplatform

As the manufacturer, you stay in control of your brand presentation and can also make adaptations and updates to your product detail pages in your retailers’ online stores at any time. The integrated preview function allows you to try out and evaluate changes and design elements such as new product images, videos or text blocks as well as optimise or substitute them as necessary.

Simple and easy: Design product detail pages with BYRD – theplatform

As the manufacturer, you stay in control of your brand presentation and can also make adaptations and updates to your product detail pages in your retailers’ online stores at any time. The integrated preview function allows you to try out and evaluate changes and design elements such as new product images, videos or text blocks as well as optimise or substitute them as necessary.

Full control over performance thanks to real-time analytics

You shouldn’t rely exclusively on your own preferences, however – which is why BYRD comes with real-time analytics. It gives you a constant overview of the performance of your product detail page and allows you to improve your page's conversion through detailed insights. Together with the page templates and preview you can use BYRD as a helpful A/B testing tool to design enhanced content and increase sales through your product detail pages in online stores by up to 36%.

Therefore, using enhanced content to create the best product experience becomes a crucial factor of success in digital commerce.

Full control over performance thanks to real-time analytics

You shouldn’t rely exclusively on your own preferences, however – which is why BYRD comes with real-time analytics. It gives you a constant overview of the performance of your product detail page and allows you to improve your page's conversion through detailed insights. Together with the page templates and preview you can use BYRD as a helpful A/B testing tool to design enhanced content and increase sales through your product detail pages in online stores by up to 36%.

Therefore, using enhanced content to create the best product experience becomes a crucial factor of success in digital commerce.

BYRD – the platform
More than just MDM, PIM, PXM, DAM, and GDSN

Achieve 12 - 36% more turnover in digital commerce through enhanced content.

Design your own product detail pages and stay in control of accurate and appealing brand presentation – we’ll support you!

Contact us and benefit from our experience.

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