BAYARD GmbH ("BAYARD"), a company of Markant Group, processes your personal data in accordance with the applicable statutory data protection provisions, in particular the EU General Data Protection Regulation (GDPR) and the national data protection laws applicable to us.

This data protection declaration informs you about your rights and the processing of your personal data in connection with the use of this website in accordance with Articles 13 and 14 GDPR.

I. Controller and data protection officer

The controller for the processing of your personal data in connection with the use of this website is

Agrippinawerft 30
50678 Cologne

The controller's data protection officer can be contacted at the following e-mail address:


II. Processing of personal data in connection with the use of this website


1. Purposes and legal bases of data processing

We would like to provide you below with an overview of the purpose for which and the legal basis on which we process your personal data in connection with your visit to the website.

1.1 Visit the website

When visiting our website, server log files are automatically processed. These mainly include:
• Browser type and browser version
• Operating system used
• Referrer URL
• Host name of the accessing computer
• Time of the server request
• Domain name of your Internet service provider
• IP address

This data is generally not merged with other data sources. This data is used to ensure the technical provision and functionality of the website. We reserve the right to check this data retrospectively if we become aware of specific indications of unlawful use or other misuse of the website or if this is otherwise necessary to detect or rectify technical problems. We may also anonymise this data and use it anonymously for statistical purposes and to improve the website. The legal basis for the data processing is Art. 6(1)(f) GDPR.

1.2 Contact enquiries and demo agreements

You can use our contact form to get in touch with us or to arrange a demo appointment with us.

In order to process your enquiry, we process your name, your contact details (e.g. e-mail or telephone number), the company you work for and business activity as well as other data in your enquiry and so-called metadata about your enquiry (e.g. date and time of your enquiry).

As a registered user, you can also get in touch with our support team and request assistance. You can also send us enquiries. In this case, we also process the aforementioned data in order to process your enquiry.

The processing of your enquiries is carried out for the fulfilment of a contract or the implementation of pre-contractual measures in accordance with Art. 6(1)(b) GDPR.

The provision of the aforementioned data is voluntary. However, if you do not provide this data, we will not be able to process any enquiries from you.

1.3 Newsletter (BAYARD Xperten News)

1.3.1 Newsletter registration
If you want to receive the newsletter BAYARD Xperten News offered on our website, we need your e-mail address and information which allows us to check that you are the owner of the e-mail address provided and agree to receive the newsletter.

We process the data you entered when registering for the newsletter and the data generated in the process and when sending the newsletter, in particular name, company affiliation if applicable, e-mail address and content/date/time of the newsletter, based on your consent (Art. 6(1)(a) GDPR). After registration, the data is initially stored in the system for a period of 30 days until you agree to receive the newsletter by confirming the link in the welcome e-mail (referred to as the double opt-in). If you do not agree within this period, your request will be automatically deleted by the system. We technically coordinate the newsletter dispatch via our customer relationship management system.

You can revoke your consent to receive the newsletter for the future at any time and unsubscribe using the link in the newsletter.
The provision of the aforementioned data is voluntary. However, if you do not provide this data, you will not be able to receive the newsletter.

1.3.2. Sending the newsletter via CleverReach
We use CleverReach to dispatch newsletters. The provider of CleverReach is CleverReach GmbH & Co. KG, Mühlenstr. 43, 26180 Rastede, Germany. CleverReach is a service which can be used to organise and analyse the newsletter dispatch. The data you have entered to receive the newsletter (e.g. e-mail address) is stored on the CleverReach servers in Germany and Ireland.

Our newsletters sent with CleverReach enable us to analyse the behaviour of the newsletter recipients. It can analyse how many recipients have opened the newsletter notification and how often which link in the newsletter has been clicked on. Conversion tracking can also be used to analyse whether a pre-defined action (e.g. purchase of a product on our website) is carried after clicking on the link in the newsletter. You can obtain further information on the data analysis by CleverReach at:

1.4 Registration and use of BYRD

In order to use our BYRD technology and the associated services, registration is required, for which your first and last name, your company and your business contact details are collected and processed.

The provision of the aforementioned data is required so that you can use our BYRD technology.

1.5 Direct advertising

If BAYARD receives names and/or business e-mail addresses of a customer or a data subject belonging to the customer (e.g. as an employee) in connection with the ordering of a service, BAYARD may process this e-mail address for the purposes of direct advertising, in particular for sending offers and information about BAYARD's own similar products and services by e-mail, as long as this has not been objected to.

You can object to this use of your name and/or e-mail address at any time by sending a message to or by clicking on the unsubscribe link in the corresponding e-mails.

The legal basis of this processing of personal data is Art. 6(1)(f) GDPR.

2. Use of cookies

We use cookies when you visit the website. These are small text files that are stored on your (end) device and saved by your browser. In particular, they are used to determine the frequency of use and the number of users of our website and to make your visit more secure.

When you access the website, you will be informed via a cookie banner that cookies required for technical reasons are set on the basis of our legitimate interest pursuant to Art. 6(1)(f) GDPR in order to be able to provide you with our services in a technically error-free and efficient manner.

Furthermore, you will be informed which performance cookies and/or marketing cookies you can consent to on the basis of Art. 6(1)(a) GDPR.

To revoke the consent you have already given and to obtain an overview of the cookies offered in use, you can revoke your consent or change your settings at any time here.

2.1. Storage period of cookies

If required, you can read about the individual storage periods of the cookies at any time under (link to cookie settings).

2.2. Use of a consent management tool

In order to control the use of the cookies you have consented to, we use a service provider at BAYARD that is commissioned by us and bound by instructions to operate the consent management tool. You can read or change the settings you have made in the cookie settings at any time here.

2.3. Tracking tool & web analytics service

We use web analytics services as tracking tools. These tools also use cookies, small text files that are stored on your (end) device and enable us to analyse the use of the website. For example, information is collected about your last visits or how you move around the website. This data is stored on servers in Germany and compiled anonymously in reports. This data processing is intended to provide you with the best possible website experience and will only be used after your consent on the basis of Art. 6(1)(a) GDPR. You can revoke this consent at any time here.

3. Social media

You can recognise your visit of LinkedIn, LinkedIn, 2029 Stierlin Courtm, Mountain View, CA 94043 USA, by the "in" symbol on a blue background. If you activate our "in" button as part of the 2-click solution, a connection is established with the LinkedIn server and the LinkedIn plugin is reloaded on the corresponding website. The content of the "in" button is sent by LinkedIn directly to your browser, which integrates it into the website. There is a possibility that your IP address will be sent to LinkedIn in the USA in this way. Please refer to the LinkedIn data policy information on the "in" button regarding the purpose and scope of data collection and the further processing and use of data by LinkedIn as well as their rights in relation to this and configuration options to protect your privacy. If you are a LinkedIn member and do not want LinkedIn to collect data about you via our website when the "in" button is activated and link it to your membership data stored at LinkedIn, you must log out of LinkedIn before visiting our website.

When accessing Instagram, our website uses functions of Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland. A connection is established between your browser and the Instagram servers and data is therefore already transferred to Instagram. If you have an Instagram account, this data can be linked to it. When you access your Instagram account, Instagram's cookie policy and terms of use apply, which are available at

X (formerly Twitter)
Our website uses functions of X (formerly Twitter), Inc, 1355 Market St, Suite 900, San Francisco, CA 94103, USA. When you access our pages with X plug-ins, a connection is established between your browser and the X servers. Data is already transferred to X. If you have a X account, this data can be linked to it. If you do not want this data to be associated with your X account, please log out of X before visiting our site. Interactions, in particular the clicking of a "Re-Tweet" button, are also passed on to X.

This website uses social plugins from Facebook Inc, 1601 S. California Ave, Palo Alto, CA 94304, USA (hereinafter referred to as "Facebook"). When you visit pages that contain this plugin, data about your visitor behaviour is automatically transmitted to the Facebook servers. The website operator has no influence on the type and scope of the data collected and transmitted to Facebook. If you are logged in to Facebook, Facebook can assign the visit to your Facebook account

4. Recipients and categories of recipients of data in general

As a Markant Group company, we may also share your personal information within the Markant Group for purposes identified in this data protection declaration. In particular, Markant Services International GmbH (Hanns-Martin Schleyer-Strasse 2, 77656 Offenburg, Germany) processes personal data on our behalf and in accordance with our instructions, insofar as this is necessary for the provision of certain technical services.

Other recipients of personal data include:
• processors for the support of IT applications, organisation of the customer relationship management system, support requests, online agencies, data destruction and auditing services
• credit and financial services institutions
• public bodies and institutions (e.g. tax authorities, tax office, customs)
• lawyers, auditors or similar specialised advisers

We would like to indicate at this point that we only work with processors who have concluded a contractual agreement with us in accordance with Art. 28 GDPR and therefore commit themselves in writing to compliance with data protection and the instructions of BAYARD.

5. Storage period

We store your data as long as it is needed for the corresponding processing purpose. In doing so, we observe legally prescribed retention periods. If there are no further storage obligations, the data is routinely anonymised or deleted after the purpose has been achieved or ceased to exist. In all other respects, the information on the storage period provided in this data protection declaration in connection with the processing purposes shall apply.


III. Information on further data processing procedures

1. Application process
Personal data from the application process is processed for recruiting purposes. Contact data, address data and application data such as CV and references are stored for at least 4 months after the application process has been completed. The data is transmitted by e-mail or post. The legal basis is Section 26, para. 1, sentence 1 BDSG or Art. 6 para. 1 b GDPR.

2. Processing of supplier data or customer data
We process the data collected for the purpose of contract fulfilment or contract initiation on the legal basis of Art. 6 para. 1 b GDPR. It will be stored for as long as it is required in compliance with the statutory retention periods after the purpose has ceased to apply.


IV. Your rights

First of all, we would like to inform you here about your rights as a data subject according to Art.15-22 GDPR. These include
• the right to information (Art. 15 GDPR)
• the right to rectification (Art. 16 GDPR)
• the right to erasure or the right to be "forgotten" (Art. 17 GDPR)
• the right to restriction of data processing (Art. 18 GDPR)
• the right to data portability (Art. 20 GDPR)
• the right to object to data processing (Art. 21 GDPR)

In connection with the right to object, please note the following information:

In the case of data processing to protect our legitimate interest, you may object to this processing at any time for reasons arising from your particular situation. We will then no longer process your personal data unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms, or the processing serves the purpose of asserting, exercising or defending legal claims (Art. 21(1) GDPR).

You can object to the processing of personal data for direct marketing purposes at any time (Art. 21 para. 2 GDPR).

If the data processing is based on your consent, you can revoke your consent with effect for the future at any time.

To exercise your rights as a data subject, you can contact or the address mentioned in I. above.

You also have the right to complain to a data protection supervisory authority.