Challenge
The continuously growing number of new listings and article attributes was making the procurement and quality assurance of product content increasingly challenging for the DOUGLAS Group. The project with BAYARD aimed to use a standard platform with transparent workflows to integrate data procurement and optimisation for the listing process in the SAP retail system for the rapidly growing e-commerce sector. The aim was to check the quality of the data automatically wherever possible.
The project
With BAYARD, the DOUGLAS Group has succeeded in creating a consistent product content acquisition solution across all distribution channels. Different data input solutions were offered to the suppliers, with complex automatic validation of the product content creating a high level of transparency regarding data quality and product status for both parties. The various SAP systems for listing and e-commerce were connected bidirectionally and DOUGLAS' own classification was largely automated with the help of AI.
Challenge
The continuously growing number of new listings and article attributes was making the procurement and quality assurance of product content increasingly challenging for the DOUGLAS Group. The project with BAYARD aimed to use a standard platform with transparent workflows to integrate data procurement and optimisation for the listing process in the SAP retail system for the rapidly growing e-commerce sector. The aim was to check the quality of the data automatically wherever possible.
The project
With BAYARD, the DOUGLAS Group has succeeded in creating a consistent product content acquisition solution across all distribution channels. Different data input solutions were offered to the suppliers, with complex automatic validation of the product content creating a high level of transparency regarding data quality and product status for both parties. The various SAP systems for listing and e-commerce were connected bidirectionally and DOUGLAS' own classification was largely automated with the help of AI.
»With BYRD, we were able to automate processes
and create additional transparency.«
Eva Hoppe | Project & Process Manager Global Data Quality E-Com | DOUGLAS Group
Results
By implementing BYRD, the DOUGLAS Group was able to speed up the listing process and get items onto the shelves of the DOUGLAS and Parfumdreams stores and online shops more quickly. Suppliers now provide all product data for listing and e-commerce in a standardised way in one place, either by uploading it to Excel, maintaining data in the portal or via the Global Data Synchronisation Network (GDSN). The automated data validation speeds up the product content procurement process considerably.
Results
By implementing BYRD, the DOUGLAS Group was able to speed up the listing process and get items onto the shelves of the DOUGLAS and Parfumdreams stores and online shops more quickly. Suppliers now provide all product data for listing and e-commerce in a standardised way in one place, either by uploading it to Excel, maintaining data in the portal or via the Global Data Synchronisation Network (GDSN). The automated data validation speeds up the product content procurement process considerably.
Set new standards in Product Content Lifecycle Management with BYRD!
BYRD is your strategic partner in digital commerce to efficiently manage, optimise, consolidate and share product data across all channels.
Contact us now to arrange a no-obligation product demo, where we can show you our technology and address your specific needs.
Set new standards in Product Content Lifecycle Management with BYRD!
BYRD is your strategic partner in digital commerce to efficiently manage, optimise, consolidate and share product data across all channels.
Contact us now to arrange a no-obligation product demo, where we can show you our technology and address your specific needs.