PIM in the FMCG market

White Paper

Excelling product experiences in every sales channel

Fast-moving consumer goods require fast-moving data
»Data in the consumer goods market requires movement.«

The FMCG market is characterised above all by one feature: speed. This applies to both physical and digital supply chains. Today, no product can be sold without data and this is especially true for markets as complex as that of consumer goods with its high number of manufacturers and retailers, different digital and physical distribution channels, and seasonal product ranges and product appeals. It is probably the most heterogeneous target group of all.

In this paper, you will find detailed information on what is important and how both the industry and retailers can benefit from current developments.

We hope you enjoy reading it!

Content

  • The colourful world of FMCG
  • Product information in the consumer goods market
  • Product presentation and communication need media
  • Efficiency gains through standards
  • Product experiences in retail
  • Speed needs integration

Fast-moving consumer goods require fast-moving data
»Data in the consumer goods market requires movement.«

The FMCG market is characterised above all by one feature: speed. This applies to both physical and digital supply chains. Today, no product can be sold without data and this is especially true for markets as complex as that of consumer goods with its high number of manufacturers and retailers, different digital and physical distribution channels, and seasonal product ranges and product appeals. It is probably the most heterogeneous target group of all.

In this paper, you will find detailed information on what is important and how both the industry and retailers can benefit from current developments.

We hope you enjoy reading it!

Content

  • The colourful world of FMCG
  • Product information in the consumer goods market
  • Product presentation and communication need media
  • Efficiency gains through standards
  • Product experiences in retail
  • Speed needs integration

»Manufacturers need perfectly coordinated product content management.«

Fast markets need fast solutions – BYRD keeps you on the pulse of the FMCG industry. Optimise your product data processes across all channels for maximum efficiency.

Contact us now to arrange a no-obligation product demonstration, where we can show you our technology and address your specific needs.

Fast markets need fast solutions – BYRD keeps you on the pulse of the FMCG industry. Optimise your product data processes across all channels for maximum efficiency.

Contact us now to arrange a no-obligation product demonstration, where we can show you our technology and address your specific needs.

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Take advantage of our BYRD technology for Product Content Lifecycle Management

Contact us – no matter which project phase you currently find yourself in. We are happy to support you with our experience.