About us

BYRD is a Product Content Lifecycle Management (PCLM) technology developed by BAYARD GmbH.

About us

BYRD is BAYARD GmbH’s Product Content Lifecycle Management Technology for manufacturers, brands, and retailers. It combines PIM, product content syndication, GDSN, and AI-powered processes into a single, centralised solution for scalable product content management. With BYRD, companies can efficiently manage their product information and lay the foundation for compelling product experiences, retail media, AI applications, and sustained success in digital commerce.

What defines BYRD

AI-ready Product Content for scalable product experiences
Data Quality as the foundation for Retail Media, AI, and omnichannel
Over 20 years of Product Content and Digital Commerce Expertise
More than 20,000 companies worldwide use BYRD
Industry-specific solutions for FMCG and cosmetics
Consulting, implementation, and technology from a single source

About us

What defines BYRD

AI-ready Product Content for scalable product experiences
Data Quality as the foundation for Retail Media, AI, and omnichannel
Over 20 years of Product Content and Digital Commerce Expertise
More than 20,000 companies worldwide use BYRD
Industry-specific solutions for FMCG and cosmetics
Consulting, implementation, and technology from a single source

BIC – Seamless Retail Connectivity Across Markets

»BYRD gives us the flexibility to map all regional requirements in one application. BYRD is great for covering all GDSN cases.«

Gaëlle Silasi | Manager Global Digital Shelf Operations | BIC

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DOUGLAS Group: Quicker to the shelf and the online shop

»An important advantage of BYRD is that the data acquisition process is no longer tied to individual people. For example, if a team member is on holiday, a colleague with the appropriate role authorisation can seamlessly continue working on the process.«

Eva Hoppe | Project & Process Managerin Global Data Quality E-Com | DOUGLAS Group

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Wellness treatment for cosnova's Product Content Management

»BAYARD supported us perfectly with the automated creation of item sheets. We are extremely satisfied that we can now provide our retail customers with high-quality, complete product content that is customised to their individual needs.«

Hakan Cengiz | Director Process & Project Management | cosnova Beauty

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DANONE – Complexity reduced without complication

»With BAYARD, we not only got the service at a lower price, we have since also benefited from the high-quality expert advice that we did not have before.«

Saki El-Gogo | Head of Master Data Management | Danone DACH

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DENNER – BYRD makes the GDSN easy

»With BAYARD, we got everything from one single source: The process know-how, the integration software and the GDSN data pool.«

Daniel Kirschbaum | Programme Area Manager MDM | Denner AG

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Comprehensive solutions across the entire value chain: from consulting to implementation to technology

PIM Consulting

The successful implementation of a PIM system starts with clear goals, not just with selecting the right solution. We help you plan your PIM project holistically and lay the groundwork for a successful implementation.

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PIM Implementation

We don't just provide advice, we also put it into practice. We rely on agile methods to deliver results and create business value quickly. At the same time, we remain flexible and can adapt to changing requirements.

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