Product data under control. Everywhere. Anytime.
Missing data, manual coordination, inconsistent product presentation – it all costs time, money, and visibility. With BYRD, you manage your FMCG product information centrally, respond faster to changes, and deliver error-free product content directly to your retail partners. Whether it’s PIM, GDSN, Digital Shelf Analytics, or Retail Media – BYRD brings it all together.
Product data under control. Everywhere. Anytime.
Missing data, manual coordination, inconsistent product presentation – it all costs time, money, and visibility. With BYRD, you manage your FMCG product information centrally, respond faster to changes, and deliver error-free product content directly to your retail partners. Whether it’s PIM, GDSN, Digital Shelf Analytics, or Retail Media – BYRD brings it all together.
DANONE – Complexity reduced without complication
»More expertise from the FMCG sector«
Our Best Practices
Product Content Lifecycle Management
How isolated systems hinder process modernisation Companies are constantly looking for new ways to optimise and automate their internal processes. However, rising cost pressure and ever-shorter time-to-market cycles are still often met with manual workflows and repeated media disruptions. The root cause? Fragmented system landscapes and poor integration of existing software solutions.
PIM in the FMCG Market
Delivering outstanding product experiences across every sales channel
The FMCG market is defined above all by one thing: speed. This applies to both physical supply chains and digital processes. Today, no product can be sold without data.
In this paper, we explore the key challenges, trends, and players shaping the FMCG market – and reveal what it takes to communicate product content successfully in a world full of complexity and constant change.
Our Best Practices
Product Content Lifecycle Management
How isolated systems hinder process modernisation Companies are constantly looking for new ways to optimise and automate their internal processes. However, rising cost pressure and ever-shorter time-to-market cycles are still often met with manual workflows and repeated media disruptions. The root cause? Fragmented system landscapes and poor integration of existing software solutions.
PIM in the FMCG Market
Delivering outstanding product experiences across every sales channel
The FMCG market is defined above all by one thing: speed. This applies to both physical supply chains and digital processes. Today, no product can be sold without data.
In this paper, we explore the key challenges, trends, and players shaping the FMCG market – and reveal what it takes to communicate product content successfully in a world full of complexity and constant change.
»We are delighted with the uncomplicated, smooth and always solution-oriented cooperation with BAYARD.«
»We are delighted with the uncomplicated, smooth and always solution-oriented cooperation with BAYARD.«
Get started with BYRD – your technology for the entire Product Content Lifecycle.
Get started with BYRD – your technology for the entire Product Content Lifecycle.
Product information that performs everywhere. Take control of how your products appear across retail and e-commerce – with consistent, cross-channel product content.
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