December 14, 2023 | ELMSHORN, COLOGNE
Branded goods manufacturer sets up an integrated product data management system with Markant Group’s specialist BAYARD – Targeting faster product introductions and integration of all export countries– Switch to GDSN data pool b-synced in the coming weeks
The renowned branded goods manufacturer Peter Kölln, which alongside its famous flakes also sells muesli, cereals, oils and vegetable fats to retailers in 23 countries, will switch to BAYARD's GDSN data pool b-synced by the end of January 2024. Going forward, the food producer wants to supply retailers with product content of its around 500 products via GDSN not only in Germany and Austria, but in all countries in which its products are available.
For the internationalisation, reports Markus Kreckler, Head of Internal Sales at Peter Kölln, the licensing model of product content specialist BAYARD, part of Markant Group, is much more attractive than that of the data pool previously used. Furthermore, the BYRD technology, featuring the integrated b-synced data pool, also offers the opportunity to establish consistent product information management (PIM) as a single point of truth with which Peter Kölln's various systems can be integrated.
“We are currently adapting to the fact that the food market will develop more dynamically, as consumers' eating habits will continue to change more rapidly in the future,” explains Markus Kreckler: “BYRD can help us to set up our processes in a way that enables us to bring new products to market more quickly – both nationally and internationally.”
The branded goods manufacturer opted for the technology from Markant Group's specialists BAYARD because of the features and user-friendliness of the solutions: “For people who are familiar with master data, the technology is immediately intuitive to use,” says Markus Kreckler. The Cologne-based consultants also made a very positive impression with their understanding of the challenges of the consumer goods industry in the area of cross-company content management: “The BAYARD team demonstrated a very high level of expertise and an excellent understanding of our processes,” reports Markus Kreckler.
Peter Kölln
Peter Kölln GmbH & Co. KGaA is one of the leading medium-sized companies in Schleswig-Holstein with 390 employees and a turnover of around 145 million Euros. The family business, which has been owner-managed for seven generations, has been producing food since 1820 and is known for its Kölln flakes. In addition to oat and muesli products under the Kölln brand, the company also offers oils and fats under the Mazola, Biskin, Livio, Palmin and Becht's brands.
BAYARD
BAYARD, a company of Markant Group, enables companies from the retail, manufacturing and healthcare sectors with data syndication services laying the foundations for digital commerce. With its unparalleled experience in product content management consulting, its extensive expertise in the implementation of enterprise PIM solutions and its outstanding Product Content Lifecycle Management technology BYRD, BAYARD is the true partner for the European retail, manufacturing, and healthcare industries for the digital transformation.
Retail companies such as Schwarz Group, Migros, and Colruyt, consumer goods manufacturers such as Danone, Radeberger Group, and Cosnova, healthcare product providers such as Pajunk, Vygon, and Medika, as well as healthcare purchasing communities such as Prospitalia, P.E.G., and EKKplus, have significantly improved their data quality and efficiency in the procurement, aggregation, and syndication of product content with the help of BAYARD's services.
With BYRD, Bayard provides a smart Product Content Lifecycle Management technology with industry-specific packages that can be used out-of-the-box with no customisation or implementation effort. BYRD contains not only dedicated modules for Product Information Management (PIM), Product Content Syndication, Product Content Aggregation, and AI-based product classification but also the well-established GS1 certified GDSN data pool b-synced.
The renowned branded goods manufacturer Peter Kölln, which alongside its famous flakes also sells muesli, cereals, oils and vegetable fats to retailers in 23 countries, will switch to BAYARD's GDSN data pool b-synced by the end of January 2024. Going forward, the food producer wants to supply retailers with product content of its around 500 products via GDSN not only in Germany and Austria, but in all countries in which its products are available.
For the internationalisation, reports Markus Kreckler, Head of Internal Sales at Peter Kölln, the licensing model of product content specialist BAYARD, part of Markant Group, is much more attractive than that of the data pool previously used. Furthermore, the BYRD technology, featuring the integrated b-synced data pool, also offers the opportunity to establish consistent product information management (PIM) as a single point of truth with which Peter Kölln's various systems can be integrated.
“We are currently adapting to the fact that the food market will develop more dynamically, as consumers' eating habits will continue to change more rapidly in the future,” explains Markus Kreckler: “BYRD can help us to set up our processes in a way that enables us to bring new products to market more quickly – both nationally and internationally.”
The branded goods manufacturer opted for the technology from Markant Group's specialists BAYARD because of the features and user-friendliness of the solutions: “For people who are familiar with master data, the technology is immediately intuitive to use,” says Markus Kreckler. The Cologne-based consultants also made a very positive impression with their understanding of the challenges of the consumer goods industry in the area of cross-company content management: “The BAYARD team demonstrated a very high level of expertise and an excellent understanding of our processes,” reports Markus Kreckler.
Peter Kölln
Peter Kölln GmbH & Co. KGaA is one of the leading medium-sized companies in Schleswig-Holstein with 390 employees and a turnover of around 145 million Euros. The family business, which has been owner-managed for seven generations, has been producing food since 1820 and is known for its Kölln flakes. In addition to oat and muesli products under the Kölln brand, the company also offers oils and fats under the Mazola, Biskin, Livio, Palmin and Becht's brands.
BAYARD
BAYARD, a company of Markant Group, enables companies from the retail, manufacturing and healthcare sectors with data syndication services laying the foundations for digital commerce. With its unparalleled experience in product content management consulting, its extensive expertise in the implementation of enterprise PIM solutions and its outstanding Product Content Lifecycle Management technology BYRD, BAYARD is the true partner for the European retail, manufacturing, and healthcare industries for the digital transformation.
Retail companies such as Schwarz Group, Migros, and Colruyt, consumer goods manufacturers such as Danone, Radeberger Group, and Cosnova, healthcare product providers such as Pajunk, Vygon, and Medika, as well as healthcare purchasing communities such as Prospitalia, P.E.G., and EKKplus, have significantly improved their data quality and efficiency in the procurement, aggregation, and syndication of product content with the help of BAYARD's services.
With BYRD, Bayard provides a smart Product Content Lifecycle Management technology with industry-specific packages that can be used out-of-the-box with no customisation or implementation effort. BYRD contains not only dedicated modules for Product Information Management (PIM), Product Content Syndication, Product Content Aggregation, and AI-based product classification but also the well-established GS1 certified GDSN data pool b-synced.
Your personal media contact:
Germany
Fourspot
Björn Weber
PR | Media Contact
Niddastr. 64
D-60329 Frankfurt
Germany
T: +49 69 156 154 05
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BAYARD GmbH
Caroline Julia Arens
Head of Design & Marketing
Agrippinawerft 30
D-50678 Cologne
Germany
T: +49 221 716 185 0
E: caroline.arens@bayard-consulting.com
Your personal media contact:
Germany
Fourspot
Björn Weber
PR | Media Contact
Niddastr. 64
D-60329 Frankfurt
Germany
T: +49 69 156 154 05
E: bjoern.weber@fourspot.net
BAYARD GmbH
Caroline Julia Arens
Head of Design & Marketing
Agrippinawerft 30
D-50678 Cologne
Germany
T: +49 221 716 185 0
E: caroline.arens@bayard-consulting.com