BYRD – The Product Content Lifecycle Management Technology
More than just MDM, PIM, PXM, DAM and GDSN
With BYRD you can manage any kind of product content.
Product master data
Product master data is the basis for most trading processes such as procurement, logistics, and sales.
Studies show that an improvement in logistical product master data can lead to a reduction of 3 to 4% of the overall logistic costs.
Product information
Marketing texts, technical product features, images and other media assets are the basis for any form of digital business.
The scope and quality of product information have a decisive influence on the conversion rate in online stores.
Enhanced content
Creating emotional digital product experiences in the online store is the task of enhanced product content.
Enhanced product content can increase the conversion rate in online stores by 12-36%, as independent studies show.
Our success stories involving well-known customers from retail, industry and the healthcare sector.
Companies worldwide
already use BYRD
Retailers worldwide
are available through BYRD
Suppliers worldwide
can be obtained via BYRD
Electronic quality-assured product content is the foundation of business.
STEP 1: Procurement
With BYRD you can procure and integrate product content from all existing data sources.
API
Direct connection via REST API
FILES
Mapping and importing files in a wide variety of formats (e.g. xlsx, csv, json, xml, …)
Supplier portal
Suppliers can maintain and provide their product content either manually or (partially) automated, according to your requirements and including enhanced product content
GS1 GDSN
Receive data from the Global Data Synchronisation Network
Other data pools and sources
Euvino, Trustbox, Data NatuRe, Markant, ecoinform, …
STEP 1: PROCUREMENT
With BYRD you can procure and integrate product content from all existing data sources.
API
Direct connection via REST API
FILES
Mapping and importing files in a wide variety of formats (e.g. xlsx, csv, json, xml, …)
Supplier portal
Suppliers can maintain and provide their product content either manually or (partially) automated, according to your requirements and including enhanced product content
GS1 GDSN
Receive data from the Global Data Synchronisation Network.
Other data pools and sources
Euvino, Trustbox, Data NatuRe, Markant, ecoinform, …
STEP 2: ENRICHMENT
Enrich your product content and ensure its quality with BYRD.
Product Content
Enrichment and management
Enhanced product content
Editing of enhanced product content
Workflow support
Automation and task control through defined workflows
Quality management incl. ‚first-time-right‘
Quality dashboards and immediate validation of product content during acquisition
STEP 3: DISTRIBUTION
With BYRD you distribute your product content to all relevant channels and monitor its performance.
API
Integrate your product content via APIs
File export
Export your files in different data formats (xlsx, json, xml, csv, …)
Ad hoc sharing
Share your product content with your customers using a link.
GS1 GDSN
Publish your product content through the GS1 GDSN
Other databases and data pools
Populate industry-specific databases and data pools (such as UDI databases in healthcare) with your product content
STEP 3: DISTRIBUTION
With BYRD you distribute your product content to all relevant channels and monitor its performance.
API
Integrate your product content via APIs
File export
Export your files in different data formats (xlsx, json, xml, csv, …)
Supplier portal
Share your product content with your customers using a link
GS1 GDSN
Publish your product content through the GS1 GDSN
Other databases and data pools
Populate industry-specific databases and data pools (such as UDI databases in healthcare) with your product content
And now the best:
For FMCG and cosmetics, we offer ready-made solutions based on BYRD.
Out of the box and no complex implementation.
FMCG
GDSN for all target markets
DQX in GER
Google Shopping
Amazon A+ Content
Retail-specific xls listing Templates
Cosmetics
Automated quality checks
Customised article passports
GDSN
AI classification
Integration with SAP, Stibo Step and more
Do you have requirements that are even more complex?
Build your individual solution based on BYRD!
Data model, quality rules, business rules, workflows, communication channels – everything can be freely defined. And if you want to set this up for an entire community, BYRD also offers you community management functionalities.
Data model
Freely configurable
Business and quality rules
Freely configurable
Workflows
Freely configurable
Communication channels
Freely configurable
Community Management
Manage your community of data providers and recipients, including the data models, business and quality rules, workflows and communication channels to be used in your community
Build your individual solution based on BYRD!
Data model, quality rules, business rules, workflows, communication channels – everything can be freely defined. And if you want to set this up for an entire community, BYRD also offers you community management functionalities.
Data model
Freely configurable
Business and quality rules
Freely configurable
Workflows
Freely configurable
Communication channels
Freely configurable
Community Management
Manage your community of data providers and recipients, including the data models, business and quality rules, workflows and communication channels to be used in your community
News & Releases
22.08.2025
Is your PIM already showing signs of age?
Cloud technology and the e-commerce-driven concept of composable architecture are leading to ever greater system interchangeability along the digital value chain. Theoretically, this also includes PIM systems as a data source for all central product communication processes.
18.08.2025
PIM Longevity
The promise of composable architecture can quickly lead to the temptation to replace core applications such as PIM/PXM more quickly, resulting in ever shorter technology lifecycles. While modern cloud technologies have technically simplified this type of system replacement, many companies underestimate the effort involved in implementation, migration, and integration.
12.08.2025
BIC – Seamless Retail Connectivity Across Markets
In 2020, BIC implemented a new Product Information Management (PIM) system for its global business. However, BIC needed additional support to meet the complex requirements of the retail industry in the various markets for the standardised product content connection via the Global Data Synchronisation Network (GDSN).