02.06.2025 | STOLBERG, COLOGNE
The brand manufacturer of premium fragrances relies on a consistent system for Product Information Management (PIM) to provide its retail partners with quality-assured product information and images – BAYARD's industry expertise enables efficient implementation.
Mäurer & Wirtz is working with BAYARD on implementing an intelligent Product Information Management (PIM) system that will enable the company to aggregate product information from different sources and manage it efficiently. The manufacturer of branded fragrances will use this system to provide the retailers with quality-checked product content tailored to their requirements.
The new PIM system will serve Mäurer & Wirtz as a single source of truth for all product content and will also provide the retailers with media assets such as images in the desired format. The new solution will be directly connected to the perfume manufacturer's SAP system, eliminating data silos in favour of a unified system.
With the new, consistent solution for product content management, Mäurer & Wirtz will minimise error-prone manual processes and provide its product data in a quality-checked and complete form in line with the individual requirements of retailers. The perfume manufacturer will also supply retailers with data from the system via the Global Data Synchronisation Network (GDSN).
Project Manager Harald Ripp, Head of Sales Management at Mäurer & Wirtz, is very satisfied with the support provided by BAYARD’s team: “The experts at BAYARD have a deep understanding of the requirements for product content management and are very familiar with our industry.” Other top companies in the beauty industry, such as Cosnova and Douglas, also rely on BAYARD's experience and technology.
“The partnership with BAYARD and the implementation of a central PIM system are an expression of our commitment to innovation and quality,” explains Harald Ripp: “We want not only supply our retail partners with excellent products, but also provide them with first-class service with transparent, up-to-date and high-quality product information – tailored to every requirement profile.” The project is a milestone in the digital transformation of Mäurer & Wirtz and will also make the company's internal processes more efficient.
With BAYARD on board the project team, Harald Ripp is confident that the system will be up and running by autumn this year – around six months after the project start. He reports that the collaboration with the Cologne-based consultants has been very cooperative and efficientv.
The new Product Information Management system will also help Mäurer & Wirtz to create largely automated item sheets with specific requirements in Excel format, which some retail companies still expect from their suppliers. The fact that the system manages product content for e-commerce, such as image data and marketing information, as well as content for brick-and-mortar retail represents a significant step forward for Mäurer & Wirtz in terms of digitisation and increasing the efficiency of the company's processes.
Mäurer & Wirtz
Mäurer & Wirtz is a global perfume company and one of Europe's leading manufacturers of high-quality fragrances and personal care products. Its brand portfolio comprises around 17 modern and traditional brands in various price segments, including its own brands 4711, Les Destinations and Tabac, licensed brands such as s.Oliver, Betty Barclay, Baldessarini, Route 66, THOM and direct-to-consumer brands such as Orodion.
From conception, perfume development and product design to production, marketing and international sales, Mäurer & Wirtz combines with its 350 employees uncompromising ‘Made in Germany’ quality standards with short decision-making processes under one roof in Stolberg in the Rhineland.
The family-run company, now in its sixth generation, has received numerous awards as an employer. With more than 180 years of expertise, Mäurer & Wirtz continues to expand: the company drives innovation in the fragrance market and, together with its strong international partner network, is opening up numerous new business areas, distribution channels and markets.
BAYARD
BAYARD, a company of the Markant Group, enables companies to lay the foundations for digital commerce with data syndication services. With long-standing experience in product content management consulting, comprehensive competencies in the implementation of PIM solutions and its own BYRD technology, the experts at BAYARD are the right partners for digital transformation.
With BYRD, BAYARD offers an intelligent product content lifecycle management technology with industry-specific solution packages that can be used immediately without any customisation or implementation effort. BYRD not only includes customised modules for Product Information Management (PIM), Product Content Syndication, Product Content Aggregation and AI-based product classification, but also the established GS1-certified GDSN data pool b-synced.
Retail companies such as the Schwarz Group, Douglas, Migros and Colruyt, consumer goods manufacturers such as Danone, the Radeberger Group, Werner & Mertz and Cosnova have significantly improved their data quality and efficiency in procurement, aggregation and syndication of product content with the help of BAYARD's services.
Mäurer & Wirtz is working with BAYARD on implementing an intelligent Product Information Management (PIM) system that will enable the company to aggregate product information from different sources and manage it efficiently. The manufacturer of branded fragrances will use this system to provide the retailers with quality-checked product content tailored to their requirements.
The new PIM system will serve Mäurer & Wirtz as a single source of truth for all product content and will also provide the retailers with media assets such as images in the desired format. The new solution will be directly connected to the perfume manufacturer's SAP system, eliminating data silos in favour of a unified system.
With the new, consistent solution for product content management, Mäurer & Wirtz will minimise error-prone manual processes and provide its product data in a quality-checked and complete form in line with the individual requirements of retailers. The perfume manufacturer will also supply retailers with data from the system via the Global Data Synchronisation Network (GDSN).
Project Manager Harald Ripp, Head of Sales Management at Mäurer & Wirtz, is very satisfied with the support provided by BAYARD’s team: “The experts at BAYARD have a deep understanding of the requirements for product content management and are very familiar with our industry.” Other top companies in the beauty industry, such as Cosnova and Douglas, also rely on BAYARD's experience and technology.
“The partnership with BAYARD and the implementation of a central PIM system are an expression of our commitment to innovation and quality,” explains Harald Ripp: “We want not only supply our retail partners with excellent products, but also provide them with first-class service with transparent, up-to-date and high-quality product information – tailored to every requirement profile.” The project is a milestone in the digital transformation of Mäurer & Wirtz and will also make the company's internal processes more efficient.
With BAYARD on board the project team, Harald Ripp is confident that the system will be up and running by autumn this year – around six months after the project start. He reports that the collaboration with the Cologne-based consultants has been very cooperative and efficientv.
The new Product Information Management system will also help Mäurer & Wirtz to create largely automated item sheets with specific requirements in Excel format, which some retail companies still expect from their suppliers. The fact that the system manages product content for e-commerce, such as image data and marketing information, as well as content for brick-and-mortar retail represents a significant step forward for Mäurer & Wirtz in terms of digitisation and increasing the efficiency of the company's processes.
Mäurer & Wirtz
Mäurer & Wirtz is a global perfume company and one of Europe's leading manufacturers of high-quality fragrances and personal care products. Its brand portfolio comprises around 17 modern and traditional brands in various price segments, including its own brands 4711, Les Destinations and Tabac, licensed brands such as s.Oliver, Betty Barclay, Baldessarini, Route 66, THOM and direct-to-consumer brands such as Orodion.
From conception, perfume development and product design to production, marketing and international sales, Mäurer & Wirtz combines with its 350 employees uncompromising ‘Made in Germany’ quality standards with short decision-making processes under one roof in Stolberg in the Rhineland.
The family-run company, now in its sixth generation, has received numerous awards as an employer. With more than 180 years of expertise, Mäurer & Wirtz continues to expand: the company drives innovation in the fragrance market and, together with its strong international partner network, is opening up numerous new business areas, distribution channels and markets.
BAYARD
BAYARD, a company of the Markant Group, enables companies to lay the foundations for digital commerce with data syndication services. With long-standing experience in product content management consulting, comprehensive competencies in the implementation of PIM solutions and its own BYRD technology, the experts at BAYARD are the right partners for digital transformation.
With BYRD, BAYARD offers an intelligent product content lifecycle management technology with industry-specific solution packages that can be used immediately without any customisation or implementation effort. BYRD not only includes customised modules for Product Information Management (PIM), Product Content Syndication, Product Content Aggregation and AI-based product classification, but also the established GS1-certified GDSN data pool b-synced.
Retail companies such as the Schwarz Group, Douglas, Migros and Colruyt, consumer goods manufacturers such as Danone, the Radeberger Group, Werner & Mertz and Cosnova have significantly improved their data quality and efficiency in procurement, aggregation and syndication of product content with the help of BAYARD's services.
Media Contact:
Fourspot
Björn Weber
PR | Media Contact
Niddastr. 64
60329 Frankfurt
Germany
T: +49 69 156 154 05
E: bjoern.weber@fourspot.net
BAYARD GmbH
Caroline Julia Arens
Head of Design & Marketing
Agrippinawerft 30
50678 Cologne
Germany
T: +49 221 716 185 0
E: caroline.arens@bayard-consulting.com
All product and company names are trademarks™ or registered® trademarks of their respective holders.
Media Contact:
Fourspot
Media Relations
Björn Weber
Niddastr. 64
60329 Frankfurt
Germany
T: +49 69 156 154 05
E: bjoern.weber@fourspot.net
BAYARD GmbH
Marketing
Caroline Julia Arens
Agrippinawerft 30
50678 Cologne
Germany
T: +49 221 716 185 0
E: caroline.arens@bayard-consulting.com
All product and company names are trademarks™ or registered® trademarks of their respective holders.