December 14, 2023 | ELMSHORN, COLOGNE Branded goods manufacturer sets up an integrated product data management system with Markant Group’s specialist BAYARD – Targeting faster product introductions and integration of all export countries– Switch to GDSN data pool b-synced in the coming weeks The renowned branded goods manufacturer Peter Kölln, […]
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05.12.2023 | BJÖRN BAYARD It is becoming increasingly important for companies to make their product data available transparently and quickly. Whether it’s for online stores, promoting Instagram campaigns, providing sustainability data, or supplying product content for retail partners’ channels, the number of use cases is growing – and so is […]
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November 21, 2023 | MÜNSTER, COLOGNE Oetker Group’s online supermarket simplifies its product content management with BAYARD’s BYRD technology – Faster listings ahead Online supermarket flaschenpost, part of the Oetker Group, has selected BYRD technology from BAYARD in order to receive its suppliers’ product content more efficiently, more completely and […]
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09.11.2023 | BJÖRN BAYARD Anyone dealing with technologies related to product data and digital content for product marketing faces a multitude of buzzwords and technical terms that often lead to more confusion than clarity. Software providers, consultants, and analysts are therefore responding to the growing need for technologies that support […]
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October 12, 2023 | HOMBURG, KÖLN Karlsberg brewery’s leading regional beverage wholesaler deploys BAYARD technology – Consistent management of all product data in BYRD Karlsberg Direkt, the leading specialist beverage wholesaler in Saarland and parts of Rhineland-Palatinate, is also part of Karlsberg group. The online shop www.karlsberg-direkt.de enables beverage retailers […]
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06 June, 2023 | LEVALLOIS-PERRET, COLOGNE Watch and jewellery company Louis Pion is launching a product content pilot with BAYARD – Close collaboration with GS1 France will enable the successful adoption of the GDSN standard in the watch and jewellery sector Watch and jewellery specialist Louis Pion has selected BAYARD’s […]
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25.04.2023 | COLOGNE BAYARD was able to bring ALDI SÜD on board as a new client for its Global Data Synchronisation Network (GDSN) platform. Over the last few months, it has been possible for all ALDI SÜD brand-name product suppliers, who use the GDSN for their product content, to automatically […]
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15 February, 2023 | PFÄFFIKON (SWITZERLAND), OFFENBURG, COLOGNE Trade and services group underlines its claim to become the leading European provider of product information management services for the consumer goods and retail industry by investing in Cologne-based specialists – Own GDSN data pool and cloud-based product information management (PIM) solution […]
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December 1, 2022 | METTINGEN, COLOGNE “Significantly better user interface” – Attractive licensing model – Right partner for future integration of in-house systems Coppenrath & Wiese will move its GDSN data management to BAYARD’s BYRD platform at the beginning of next year. Retailers will then receive their product content through […]
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September 20, 2022 | COLOGNE Industry solution based on BAYARD’s cloud-based platform BYRD boosts electronic purchasing- and logistics processes in the healthcare sector through standardisation and high product data quality – Jury honours collaborative approach with GS1 Healthcare Award 2022 Last week, the project partners of the Healthcare Content Data […]
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