November 21, 2023 | MÜNSTER, COLOGNE
Oetker Group's online supermarket simplifies its product content management with BAYARD's BYRD technology – Faster listings ahead
Online supermarket flaschenpost, part of the Oetker Group, has selected BYRD technology from BAYARD in order to receive its suppliers' product content more efficiently, more completely and with higher data quality and to integrate it into its systems.
Via the integrated data pool b-synced, flaschenpost will soon receive its business partners’ product data via the Global Data Synchronisation Network (GDSN). With b-integrated, the data integration component from BYRD, the fast delivery service will automatically load the product content from all sources into its product data solution from Commerce Tools.
“We expect the technology to enable us to list products faster. We are also aiming to consistently use up-to-date product data in this way,” explains Jan Gerlach, Director Procurement FMCG at flaschenpost. Previously, the food delivery service exchanged product content directly with its suppliers in a manual process. With the new technology, flaschenpost also wants to reduce the number of product images that the company has to create itself. “We need product data that is error-free and always up to date, not only for our online shop, but also for the logistics operations of our business,” emphasises Jan Gerlach.
flaschenpost opted for BYRD as its product content management technology because, alongside the connection to the GDSN, it allows the simple integration of additional data sources. “Thanks to BYRD, we only need one solution to offer our suppliers everything they need,” enthuses Jan Gerlach. For example, flaschenpost uses Euvino's WIN wine and beverage network, which is automatically connected via BAYARD's technology, as the company's new data entry portal for smaller suppliers.
With BAYARD's expertise, flaschenpost’s business partners are to be migrated onto the new system in the shortest possible time. The project began in October this year and is due to be completed before the end of the year.
flaschenpost is the third company of Oetker Group to opt for BYRD as its product content management system. Radeberger Group's beverage wholesaler and the confectionery Coppenrath & Wiese also rely on the expertise of the Cologne-based specialists, who have been part of the Markant Group since the beginning of the year.
flaschenpost
flaschenpost is one of Germany's leading online supermarkets. Founded in 2016 and based in Münster, the company delivers the entire week's shopping to your doorstep or office within 120 minutes. Customers in more than 200 cities and almost all metropolitan regions in Germany benefit from flaschenpost's logistics and technology expertise. flaschenpost has been part of Oetker Group since 2020.
BAYARD
BAYARD, a company of Markant Group, enables companies from the retail, manufacturing and healthcare sectors with data syndication services laying the foundations for digital commerce. With its unparalleled experience in product content management consulting, its extensive expertise in the implementation of enterprise PIM solutions and its outstanding Product Content Lifecycle Management technology BYRD, BAYARD is the true partner for the European retail, manufacturing, and healthcare industries for the digital transformation.
Retail companies such as Schwarz Group, Migros, and Colruyt, consumer goods manufacturers such as Danone, Radeberger Group, and Cosnova, healthcare product providers such as Pajunk, Vygon, and Medika, as well as healthcare purchasing communities such as Prospitalia, P.E.G., and EKKplus, have significantly improved their data quality and efficiency in the procurement, aggregation, and syndication of product content with the help of BAYARD's services.
With BYRD, Bayard provides a smart Product Content Lifecycle Management technology with industry-specific packages that can be used out-of-the-box with no customisation or implementation effort. BYRD contains not only dedicated modules for Product Information Management (PIM), Product Content Syndication, Product Content Aggregation, and AI-based product classification but also the well-established GS1 certified GDSN data pool b-synced.
Online supermarket flaschenpost, part of the Oetker Group, has selected BYRD technology from BAYARD in order to receive its suppliers' product content more efficiently, more completely and with higher data quality and to integrate it into its systems.
Via the integrated data pool b-synced, flaschenpost will soon receive its business partners’ product data via the Global Data Synchronisation Network (GDSN). With b-integrated, the data integration component from BYRD, the fast delivery service will automatically load the product content from all sources into its product data solution from Commerce Tools.
“We expect the technology to enable us to list products faster. We are also aiming to consistently use up-to-date product data in this way,” explains Jan Gerlach, Director Procurement FMCG at flaschenpost. Previously, the food delivery service exchanged product content directly with its suppliers in a manual process. With the new technology, flaschenpost also wants to reduce the number of product images that the company has to create itself. “We need product data that is error-free and always up to date, not only for our online shop, but also for the logistics operations of our business,” emphasises Jan Gerlach.
flaschenpost opted for BYRD as its product content management technology because, alongside the connection to the GDSN, it allows the simple integration of additional data sources. “Thanks to BYRD, we only need one solution to offer our suppliers everything they need,” enthuses Jan Gerlach. For example, flaschenpost uses Euvino's WIN wine and beverage network, which is automatically connected via BAYARD's technology, as the company's new data entry portal for smaller suppliers.
With BAYARD's expertise, flaschenpost’s business partners are to be migrated onto the new system in the shortest possible time. The project began in October this year and is due to be completed before the end of the year.
flaschenpost is the third company of Oetker Group to opt for BYRD as its product content management system. Radeberger Group's beverage wholesaler and the confectionery Coppenrath & Wiese also rely on the expertise of the Cologne-based specialists, who have been part of the Markant Group since the beginning of the year.
flaschenpost
flaschenpost is one of Germany's leading online supermarkets. Founded in 2016 and based in Münster, the company delivers the entire week's shopping to your doorstep or office within 120 minutes. Customers in more than 200 cities and almost all metropolitan regions in Germany benefit from flaschenpost's logistics and technology expertise. flaschenpost has been part of Oetker Group since 2020.
BAYARD
BAYARD, a company of Markant Group, enables companies from the retail, manufacturing and healthcare sectors with data syndication services laying the foundations for digital commerce. With its unparalleled experience in product content management consulting, its extensive expertise in the implementation of enterprise PIM solutions and its outstanding Product Content Lifecycle Management technology BYRD, BAYARD is the true partner for the European retail, manufacturing, and healthcare industries for the digital transformation.
Retail companies such as Schwarz Group, Migros, and Colruyt, consumer goods manufacturers such as Danone, Radeberger Group, and Cosnova, healthcare product providers such as Pajunk, Vygon, and Medika, as well as healthcare purchasing communities such as Prospitalia, P.E.G., and EKKplus, have significantly improved their data quality and efficiency in the procurement, aggregation, and syndication of product content with the help of BAYARD's services.
With BYRD, Bayard provides a smart Product Content Lifecycle Management technology with industry-specific packages that can be used out-of-the-box with no customisation or implementation effort. BYRD contains not only dedicated modules for Product Information Management (PIM), Product Content Syndication, Product Content Aggregation, and AI-based product classification but also the well-established GS1 certified GDSN data pool b-synced.
Your personal media contact:
Fourspot
Björn Weber
PR | Media Contact
Niddastr. 64
60329 Frankfurt
Germany
T: +49 69 156 154 05
E: bjoern.weber@fourspot.net
BAYARD GmbH
Caroline Julia Arens
Head of Design & Marketing
Agrippinawerft 30
50687 Cologne
Germany
T: +49 221 716 185 0
E: caroline.arens@bayard-consulting.com
Your personal media contact:
Fourspot
Björn Weber
PR | Media Contact
Niddastr. 64
60329 Frankfurt
Germany
T: +49 69 156 154 05
E: bjoern.weber@fourspot.net
BAYARD GmbH
Caroline Julia Arens
Head of Design & Marketing
Agrippinawerft 30
50687 Cologne
Germany
T: +49 221 716 185 0
E: caroline.arens@bayard-consulting.com