20.08.2024 | BJÖRN BAYARD The GS1 Global Data Synchronisation Network (GDSN) is the world’s largest standardised network of data pools in the fast-moving consumer goods (FMCG) and healthcare sectors for the exchange of product information between industry and retail and between industry and hospitals in the context of healthcare. Today, […]

30.07.2024 | BJÖRN BAYARD The complexity of digital product sales continues to increase. This applies not only to your own channels such as an online shop or mobile app, but also to the communication channels of your retail partners. These in turn include retailer shops, online marketplaces, social media channels, […]

27.06.2024 | BJÖRN BAYARD Digital Asset Management (DAM) has the task of managing and maintaining unstructured data such as images, videos, presentations, graphics, labels, logos, and other media and making it available to all relevant data recipients. This can be an online shop, trading partners such as retailers or online […]

10.06.2024 | BJÖRN BAYARD The reality of business has changed drastically in recent years. Thanks to ever shorter innovation cycles, we are now more networked than ever – with each other, products, services, and a wide variety of processes, tasks, and channels. As a result, information is available everywhere and […]

30.04.2024 | BJÖRN BAYARD PIM solutions are in demand like never before. What used to be primarily an IT topic is now increasingly being driven by different areas of the company. Product development and management as well as marketing, sales, and customer service are among the most important stakeholders when […]

01.02.2024 | BJÖRN BAYARD Product data onboarding refers to the procurement of relevant product information and master data from the respective suppliers. In addition to the need to create transparent and efficient supply chains, a company’s own product communication in particular also depends to a large extent on the quality […]

05.12.2023 | BJÖRN BAYARD It is becoming increasingly important for companies to make their product data available transparently and quickly. Whether it’s for online stores, promoting Instagram campaigns, providing sustainability data, or supplying product content for retail partners’ channels, the number of use cases is growing – and so is […]

09.11.2023 | BJÖRN BAYARD Anyone dealing with technologies related to product data and digital content for product marketing faces a multitude of buzzwords and technical terms that often lead to more confusion than clarity. Software providers, consultants, and analysts are therefore responding to the growing need for technologies that support […]