14.02.2025 | BJÖRN BAYARD For several decades, the digitalisation of their business processes has been a topic of concern for many companies. More recently, the focus has been increasingly shifting to the necessary networking of these business processes to increase the company’s agility, respond more flexibly to changes, and to […]

03.02.2025 | BJÖRN BAYARD Brand manufacturers are seeing more and more opportunities to sell their products online – both in their own communication channels such as social media and online shops and in retail channels such as online marketplaces. On the one hand, this means growing sales potential for manufacturers, […]

15.01.2025 | BJÖRN BAYARD Digital commerce is booming and manufacturers are always looking for new ways to stand up to the competition. At the same time, more and more competing products are entering the market and new trends are calling for quick reactions. In this blog article, we describe the […]

19.12.2024 | BJÖRN BAYARD Brand manufacturers can sell their products via an ever growing number of communication channels in digital commerce. These include their own platforms such as online shops and social media as well as the channels of retail partners such as online marketplaces. On the one hand, this […]

18.12.2024 | BJÖRN BAYARD Master Data Management (MDM) is an elementary component of the digital value chain, but it is not limited to a specific data domain like other software disciplines. While product information management (PIM) systems manage product information and descriptions, and customer relationship management (CRM) systems maintain and […]

04.12.2024 | BJÖRN BAYARD We address this question in our comprehensive white paper ‘Enhanced Content: Bring your products to the stage’. In this article, we explain in detail what enhanced content involves and why it is such an important topic for every brand manufacturer. A concept with many names Enhanced […]

04.09.2024 | BJÖRN BAYARD Data quality is a much-discussed topic in many companies. When problems such as inefficient information flows, high return rates, or dissatisfied customers or partners arise, poor data quality is often quickly identified as the likely root of all evil. However, upon closer inspection of the actual […]

20.08.2024 | BJÖRN BAYARD The GS1 Global Data Synchronisation Network (GDSN) is the world’s largest standardised network of data pools in the fast-moving consumer goods (FMCG) and healthcare sectors for the exchange of product information between industry and retail and between industry and hospitals in the context of healthcare. Today, […]

30.07.2024 | BJÖRN BAYARD The complexity of digital product sales continues to increase. This applies not only to your own channels such as an online shop or mobile app, but also to the communication channels of your retail partners. These in turn include retailer shops, online marketplaces, social media channels, […]