19.12.2024 | BJÖRN BAYARD Brand manufacturers can sell their products via an ever growing number of communication channels in digital commerce. These include their own platforms such as online shops and social media as well as the channels of retail partners such as online marketplaces. On the one hand, this […]

18.12.2024 | BJÖRN BAYARD Master Data Management (MDM) is an elementary component of the digital value chain, but it is not limited to a specific data domain like other software disciplines. While product information management (PIM) systems manage product information and descriptions, and customer relationship management (CRM) systems maintain and […]

04.12.2024 | BJÖRN BAYARD A concept with many names Enhanced Content refers to the optimisation of your own product detail pages on retail partner platforms with extended design elements. These can be text sections, product and company images, or embedded videos. FAQs and comparison tables are also often used to […]

04.09.2024 | BJÖRN BAYARD Data quality is a much-discussed topic in many companies. When problems such as inefficient information flows, high return rates, or dissatisfied customers or partners arise, poor data quality is often quickly identified as the likely root of all evil. However, upon closer inspection of the actual […]

20.08.2024 | BJÖRN BAYARD The GS1 Global Data Synchronisation Network (GDSN) is the world’s largest standardised network of data pools in the fast-moving consumer goods (FMCG) and healthcare sectors for the exchange of product information between industry and retail and between industry and hospitals in the context of healthcare. Today, […]

30.07.2024 | BJÖRN BAYARD The complexity of digital product sales continues to increase. This applies not only to your own channels such as an online shop or mobile app, but also to the communication channels of your retail partners. These in turn include retailer shops, online marketplaces, social media channels, […]

27.06.2024 | BJÖRN BAYARD Digital Asset Management (DAM) has the task of managing and maintaining unstructured data such as images, videos, presentations, graphics, labels, logos, and other media and making it available to all relevant data recipients. This can be an online shop, trading partners such as retailers or online […]

10.06.2024 | BJÖRN BAYARD The reality of business has changed drastically in recent years. Thanks to ever shorter innovation cycles, we are now more networked than ever – with each other, products, services, and a wide variety of processes, tasks, and channels. As a result, information is available everywhere and […]

30.04.2024 | BJÖRN BAYARD PIM solutions are in demand like never before. What used to be primarily an IT topic is now increasingly being driven by different areas of the company. Product development and management as well as marketing, sales, and customer service are among the most important stakeholders when […]