05.12.2023 | BJÖRN BAYARD It is becoming increasingly important for companies to make their product data available transparently and quickly. Whether it’s for online stores, promoting Instagram campaigns, providing sustainability data, or supplying product content for retail partners’ channels, the number of use cases is growing – and so is […]

09.11.2023 | BJÖRN BAYARD Anyone dealing with technologies related to product data and digital content for product marketing faces a multitude of buzzwords and technical terms that often lead to more confusion than clarity. Software providers, consultants, and analysts are therefore responding to the growing need for technologies that support […]