10.06.2024 | BJÖRN BAYARD The reality of business has changed drastically in recent years. Thanks to ever shorter innovation cycles, we are now more networked than ever – with each other, products, services, and a wide variety of processes, tasks, and channels. As a result, information is available everywhere and […]
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Five reasons for the strong growth of the PIM market
30.04.2024 | BJÖRN BAYARD PIM solutions are in demand like never before. What used to be primarily an IT topic is now increasingly being driven by different areas of the company. Product development and management as well as marketing, sales, and customer service are among the most important stakeholders when […]
Read MoreProduct content sourcing – more than just data onboarding
01.02.2024 | BJÖRN BAYARD Product data onboarding refers to the procurement of relevant product information and master data from the respective suppliers. In addition to the need to create transparent and efficient supply chains, a company’s own product communication in particular also depends to a large extent on the quality […]
Read MoreThe role of PIM in industry and retail
05.12.2023 | BJÖRN BAYARD It is becoming increasingly important for companies to make their product data available transparently and quickly. Whether it’s for online stores, promoting Instagram campaigns, providing sustainability data, or supplying product content for retail partners’ channels, the number of use cases is growing – and so is […]
Read MorePIM, MDM, PCLM – Clarity at last in the confusion of terms
09.11.2023 | BJÖRN BAYARD Anyone dealing with technologies related to product data and digital content for product marketing faces a multitude of buzzwords and technical terms that often lead to more confusion than clarity. Software providers, consultants, and analysts are therefore responding to the growing need for technologies that support […]
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