04.09.2024 | BJÖRN BAYARD Data quality is a much-discussed topic in many companies. When problems such as inefficient information flows, high return rates, or dissatisfied customers or partners arise, poor data quality is often quickly identified as the likely root of all evil. However, upon closer inspection of the actual […]
Read MoreArticles by: Lisa Delbach
Global Data Synchronisation Network (GDSN) – what exactly does the term mean?
20.08.2024 | BJÖRN BAYARD The GS1 Global Data Synchronisation Network (GDSN) is the world’s largest standardised network of data pools in the fast-moving consumer goods (FMCG) and healthcare sectors for the exchange of product information between industry and retail and between industry and hospitals in the context of healthcare. Today, […]
Read MoreConvincing product experiences with product content management
13.08.2024 | BJÖRN BAYARD If you want to make your voice heard in today’s digital commerce, you not only need a well-thought-out communication strategy, but also convincing content. Quality, topicality and cross-channel consistency are becoming increasingly important. At the same time, the number of relevant channels is growing for manufacturers […]
Read MoreWhat exactly is syndication?
30.07.2024 | BJÖRN BAYARD The complexity of digital product sales continues to increase. This applies not only to your own channels such as an online shop or mobile app, but also to the communication channels of your retail partners. These in turn include retailer shops, online marketplaces, social media channels, […]
Read MoreBIC relies on BAYARD expertise for GDSN implementation
JULY 22, 2024 | CLICHY, COLOGNE The Cologne-based specialist advises global brand manufacturers on its deployment of the Global Data Synchronisation Network (GDSN) – Optimised supply of product content to European retail partners BIC, the global French stationery, lighter, and shaver brand manufacturer is leveraging BAYARD’s expertise to optimise its […]
Read MoreWith LOGYCA/SERVICIOS, another GDSN data pool migrates to BYRD
JULY 04, 2024 | BOGOTA, COLOGNE LOGYCA/SERVICIOS has migrated its Global Data Synchronisation Network (GDSN) data pool LOGYCA/COLABORA to BYRD – Worldwide, a considerable number of GDSN data pool providers rely on BAYARD´s technology LOGYCA/SERVICIOS has chosen BAYARD’s technology BYRD for its GDSN data pool serving the FMCG industry of […]
Read MoreThe role of DAM in the product content life cycle management
27.06.2024 | BJÖRN BAYARD Digital Asset Management (DAM) has the task of managing and maintaining unstructured data such as images, videos, presentations, graphics, labels, logos, and other media and making it available to all relevant data recipients. This can be an online shop, trading partners such as retailers or online […]
Read MoreWhat does Product Experience Management (PXM) mean?
10.06.2024 | BJÖRN BAYARD The reality of business has changed drastically in recent years. Thanks to ever shorter innovation cycles, we are now more networked than ever – with each other, products, services, and a wide variety of processes, tasks, and channels. As a result, information is available everywhere and […]
Read MoreFive reasons for the strong growth of the PIM market
30.04.2024 | BJÖRN BAYARD PIM solutions are in demand like never before. What used to be primarily an IT topic is now increasingly being driven by different areas of the company. Product development and management as well as marketing, sales, and customer service are among the most important stakeholders when […]
Read MoreDOUGLAS connects to its suppliers using BAYARD‘s technology BYRD
August 8, 2022 | DÜSSELDORF, COLOGNE Europe´s leading platform for premium beauty & health introduces BYRD to optimise product content consistently for stores and e-commerce – Automated quality check – Faster listings DOUGLAS is set to optimise its product content consistently across stores and e-commerce using BAYARD‘s Technology BYRD. This […]
Read More