Articles by: Lisa Delbach

BYRD Blog Product Content Management EN

Convincing product experiences with product content management

13.08.2024 | BJÖRN BAYARD If you want to make your voice heard in today’s digital commerce, you not only need a well-thought-out communication strategy, but also convincing content. Quality, topicality and cross-channel consistency are becoming increasingly important. At the same time, the number of relevant channels is growing for manufacturers […]

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BYRD Blog Syndication EN

What exactly is syndication?

30.07.2024 | BJÖRN BAYARD The complexity of digital product sales continues to increase. This applies not only to your own channels such as an online shop or mobile app, but also to the communication channels of your retail partners. These in turn include retailer shops, online marketplaces, social media channels, […]

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BY_Website_Visual_PresseNews_Douglas_DE

DOUGLAS connects to its suppliers using BAYARD‘s technology BYRD

August 8, 2022 | DÜSSELDORF, COLOGNE Europe´s leading platform for premium beauty & health introduces BYRD to optimise product content consistently for stores and e-commerce – Automated quality check – Faster listings DOUGLAS is set to optimise its product content consistently across stores and e-commerce using BAYARD‘s Technology BYRD. This […]

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