21.08.2025 | BJÖRN BAYARD Cloud technology and the e-commerce-driven concept of composable architecture are leading to ever greater system interchangeability along the digital value chain. Theoretically, this also includes PIM systems as a data source for all central product communication processes. However, many companies rightly shy away from hasty system […]
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02.06.2025 | STOLBERG, COLOGNE The brand manufacturer of premium fragrances relies on a consistent system for Product Information Management (PIM) to provide its retail partners with quality-assured product information and images – BAYARD’s industry expertise enables efficient implementation. Mäurer & Wirtz is working with BAYARD on implementing an intelligent Product […]
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13.08.2024 | BJÖRN BAYARD If you want to make your voice heard in today’s digital commerce, you not only need a well-thought-out communication strategy, but also convincing content. Quality, topicality and cross-channel consistency are becoming increasingly important. At the same time, the number of relevant channels is growing for manufacturers […]
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