04.09.2024 | BJÖRN BAYARD Data quality is a much-discussed topic in many companies. When problems such as inefficient information flows, high return rates, or dissatisfied customers or partners arise, poor data quality is often quickly identified as the likely root of all evil. However, upon closer inspection of the actual […]
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13.08.2024 | BJÖRN BAYARD If you want to make your voice heard in today’s digital commerce, you not only need a well-thought-out communication strategy, but also convincing content. Quality, topicality and cross-channel consistency are becoming increasingly important. At the same time, the number of relevant channels is growing for manufacturers […]
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JULY 22, 2024 | CLICHY, COLOGNE The Cologne-based specialist advises global brand manufacturers on its deployment of the Global Data Synchronisation Network (GDSN) – Optimised supply of product content to European retail partners BIC, the global French stationery, lighter, and shaver brand manufacturer is leveraging BAYARD’s expertise to optimise its […]
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