Nicht kategorisiert Archive - BYRD – The Product Content Lifecycle Management Technology

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Die wichtigsten PXM-Trends 2026: Wie KI, Datenqualität und Ökosysteme den Business Value neu definieren

The key PXM trends for 2026: a focus on AI, data quality and ecosystems

by Alena Goger March 30, 2026 in Nicht kategorisiert, Aktueller Blogbeitrag 0 comments

09.04.2026 | BJÖRN BAYARD How companies increase revenue, scale processes, and prepare for new regulatory requirements with intelligent Product Experience Management Product Experience Management (PXM) is evolving rapidly – driven by rising customer expectations, new regulatory requirements, and the increasing use of AI. In 2026, the focus is less on […]

Trend Report – how AI, consumer and market changes are redefining the importance of Data Management

PIM 2030 – Why data is the new beauty secret

by Alena Goger September 25, 2025 in Nicht kategorisiert, Blog EN 0 comments

14.10.2025 | BJÖRN BAYARD The cosmetics industry thrives on innovation, trends, and emotions. Whether in stores, on social media, or on online marketplaces, customers today expect products to not only be effective but also perfectly staged and transparently presented. Between 2022 and 2024, the global cosmetics market grew by a […]

PIM Longevity In a world driven by dynamics, the life cycle of technology is also shrinking.

Is your PIM already showing signs of age?

by Alena Goger August 22, 2025 in Blog EN, Nicht kategorisiert 0 comments

21.08.2025 | BJÖRN BAYARD Cloud technology and the e-commerce-driven concept of composable architecture are leading to ever greater system interchangeability along the digital value chain. Theoretically, this also includes PIM systems as a data source for all central product communication processes. However, many companies rightly shy away from hasty system […]

With BAYARD, Mäurer & Wirtz takes its product content management to a new level

by Alena Goger June 3, 2025 in Nicht kategorisiert, Publikationen Kosmetik EN 0 comments

02.06.2025 | STOLBERG, COLOGNE The brand manufacturer of premium fragrances relies on a consistent system for Product Information Management (PIM) to provide its retail partners with quality-assured product information and images – BAYARD’s industry expertise enables efficient implementation. Mäurer & Wirtz is working with BAYARD on implementing an intelligent Product […]

Convincing product experiences with product content management

by Caroline Arens August 13, 2024 in Nicht kategorisiert, Blog EN 0 comments

13.08.2024 | BJÖRN BAYARD If you want to make your voice heard in today’s digital commerce, you not only need a well-thought-out communication strategy, but also convincing content. Quality, topicality and cross-channel consistency are becoming increasingly important. At the same time, the number of relevant channels is growing for manufacturers […]