14.07.2026 | GEVELSBERG, COLOGNE From recipe to shelf: product data that connects One of Germany’s leading suppliers of frozen bakery products has decided for BAYARD’s Product Content Platform BYRD. The aim of the collaboration is to centralise the Product Information Management (PIM), improve data quality sustainably and make product information […]
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09.04.2026 | BJÖRN BAYARD How companies increase revenue, scale processes, and prepare for new regulatory requirements with intelligent Product Experience Management Product Experience Management (PXM) is evolving rapidly – driven by rising customer expectations, new regulatory requirements, and the increasing use of AI. In 2026, the focus is less on […]
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14.10.2025 | BJÖRN BAYARD The cosmetics industry thrives on innovation, trends, and emotions. Whether in stores, on social media, or on online marketplaces, customers today expect products to not only be effective but also perfectly staged and transparently presented. Between 2022 and 2024, the global cosmetics market grew by a […]
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21.08.2025 | BJÖRN BAYARD Cloud technology and the e-commerce-driven concept of composable architecture are leading to ever greater system interchangeability along the digital value chain. Theoretically, this also includes PIM systems as a data source for all central product communication processes. However, many companies rightly shy away from hasty system […]
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02.06.2025 | STOLBERG, COLOGNE The brand manufacturer of premium fragrances relies on a consistent system for Product Information Management (PIM) to provide its retail partners with quality-assured product information and images – BAYARD’s industry expertise enables efficient implementation. Mäurer & Wirtz is working with BAYARD on implementing an intelligent Product […]
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13.08.2024 | BJÖRN BAYARD If you want to make your voice heard in today’s digital commerce, you not only need a well-thought-out communication strategy, but also convincing content. Quality, topicality and cross-channel consistency are becoming increasingly important. At the same time, the number of relevant channels is growing for manufacturers […]
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