BYRD – The Product Content Lifecycle Management Technology

Intelligent PIM solutions with integrated digital shelf analytics

FMCG and Cosmetics – get started immediately with our pre-configured solutions.

For all other industries: The BYRD data model, workflows or business rules can be easily and flexibly adapted to your needs!

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Retail Media

The Retail sector has always been an important multiplier for manufacturers’ business success. Retail Media gives this business relationship an exciting new perspective that is worthwhile for both sides. Manufacturers can use the Channels of their Retail Partners more effectively for product sales.

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Unhappy with your GDSN provider?

Switch to the b-synced data pool – the GS1 GDSN data pool alternative for Germany and your specialist for Europe.

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NIQ Brandbank migrates to BAYARD's GDSN data pool BYRD b-synced

NIQ Brandbank, a major player in the field of product content data management, has decided to connect its Shopper Experience Platform to the Global Data Synchronisation Network (GDSN) with BYRD b-synced.

READING OUR PRESS RELEASE

Delivering product content to retailers easily and efficiently

With BYRD, retailers can aggregate and enrich product data from various sources and directly from suppliers and use it for their internal systems such as PIM, ERP and online shops – quality-tested, of course.

INFORMATION FOR RETAILERS & WHOLESALERS

Agile business with Master Data Management

In this blog article, we want to clarify what agile business means and how modern master data management can help to make business processes more resilient and sustainable.

CONTINUE READING OUR BLOG POST

Efficient, high quality, available to everyone – product content with BYRD.

With BYRD you can aggregate product content from your internal systems, ensure its quality and publish it efficiently on marketplaces, shop systems and with retailers or data pools – all from a single source.

INFORMATION FOR SUPPLIERS & MANUFACTURERS

The potential of Digital Shelf Analytics

Brand manufacturers are seeing more and more opportunities to sell their products online – both in their own communication channels such as social media and online shops and in retail channels such as online marketplaces.

CONTINUE READING OUR BLOG POST

The digital product experience is key!

Whether you are a supplier, manufacturer or retailer, electronic, quality-assured product content is the foundation of any business.

WE SHOW YOU HOW TO DO IT

How to increase your Conversion Rate sustainably

Nothing influences the purchase decision like the right product message. As consumers, every day we see countless product messages on Instagram, Amazon, or online shops of brands and retailers, but we give little thought to how those messages came about.

READ WHITE PAPER NOW

VIEW ANALYST RATING NOW

BYRD – The Product Content Lifecycle Management Technology
More than just MDM, PIM, PXM, DAM and GDSN

With BYRD you can manage any kind of product content.

Product master data

Product master data is the basis for most trading processes such as procurement, logistics, and sales.

Studies show that an improvement in logistical product master data can lead to a reduction of 3 to 4% of the overall logistic costs.

Product information

Marketing texts, technical product features, images and other media assets are the basis for any form of digital business.

The scope and quality of product information have a decisive influence on the conversion rate in online stores.

Enhanced content

Creating emotional digital product experiences in the online store is the task of enhanced product content.

Enhanced product content can increase the conversion rate in online stores by 12-36%, as independent studies show.

Our success stories involving well-known customers from retail, industry and the healthcare sector.

DOUGLAS Group: Quicker to the shelf and the online shop

»An important advantage of BYRD is that the data acquisition process is no longer tied to individual people. For example, if a team member is on holiday,
a colleague with the appropriate role authorisation can seamlessly continue working on the process.«

Eva Hoppe | Project & Process Managerin Global Data Quality E-Com | DOUGLAS Group

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Wellness treatment for cosnova's Product Content Management

»BAYARD supported us perfectly with the automated creation of item sheets. We are extremely satisfied that we can now provide our retail customers with high-quality, complete product content that is customised to their individual needs.«

Hakan Cengiz | Director Process & Project Management | cosnova Beauty

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DANONE – Complexity reduced without complication

»With BAYARD, we not only got the service at a lower price, we have since also benefited from the high-quality expert advice that we did not have before.«

Saki El-Gogo | Head of Master Data Management | Danone DACH

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A.Vogel – Faster onto the shelves with healthy data

»It goes down very well with retailers that we can show them: We are ready to provide our product content in a quality-checked and standardised way – also via the GDSN«

Bernhard Baertschi | Member of the Management Board | A.Vogel Gruppe

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DENNER – BYRD makes the GDSN easy

»With BAYARD, we got everything from one single source: The process know-how, the integration software and the GDSN data pool.«

Daniel Kirschbaum | Programme Area Manager MDM | Denner AG

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RADEBERGER – Future-proof product content solutions

»I like the visionary thinking of BAYARD’s experts.
Their products allow for easy deployment.«

Alexander Gerhard | Head of Departement Data Management | Radeberger Group

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AMECKE – Smooth and fast switch to the GDSN data pool b-synced

»The dashboard of b-synced is simply well done.«

Volker Langkamp | Head of IT | Amecke GmbH & Co. KG

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VITAKRAFT – Connecting Informatica PIM to the GDSN data pool b-synced

»The short ways and prompt communication with the professionally and technic-ally experienced consultants at BAYARD brought the project to success in a short time!«

Heiko Cichala | IT Application Consultant | Vitakraft pet care GmbH & Co. KG

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MIGROS – Connecting Quality Information System (»QIM«) to GDSN

»The ContentAggregation Platform helps to implement the connection to ContentProviders in a short time and to minimize implementation efforts by reusing the uniform interface.«

Andreas Gerig | Head of PIM Consulting & Projects | Migros-Genossenschafts-Bund

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Companies worldwide

already use BYRD

Retailers worldwide

are available through BYRD

Suppliers worldwide

can be obtained via BYRD

Electronic quality-assured product content is the foundation of business.

STEP 1: Procurement

With BYRD you can procure and integrate product content from all existing data sources.

API

Direct connection via REST API

FILES

Mapping and importing files in a wide variety of formats (e.g. xlsx, csv, json, xml, …)

Supplier portal

Suppliers can maintain and provide their product content either manually or (partially) automated, according to your requirements and including enhanced product content

GS1 GDSN

Receive data from the Global Data Synchronisation Network

Other data pools and sources

Euvino, Trustbox, Data NatuRe, Markant, ecoinform, …

STEP 1: PROCUREMENT

With BYRD you can procure and integrate product content from all existing data sources.

API

Direct connection via REST API

FILES

Mapping and importing files in a wide variety of formats (e.g. xlsx, csv, json, xml, …)

Supplier portal

Suppliers can maintain and provide their product content either manually or (partially) automated, according to your requirements and including enhanced product content

GS1 GDSN

Receive data from the Global Data Synchronisation Network.

Other data pools and sources

Euvino, Trustbox, Data NatuRe, Markant, ecoinform, …

STEP 2: ENRICHMENT

Enrich your product content and ensure its quality with BYRD.

Product Content

Enrichment and management

Enhanced product content

Editing of enhanced product content

Workflow support

Automation and task control through defined workflows

Quality management incl. ‚first-time-right‘

Quality dashboards and immediate validation of product content during acquisition

STEP 3: DISTRIBUTION

With BYRD you distribute your product content to all relevant channels and monitor its performance.

API

Integrate your product content via APIs

File export

Export your files in different data formats (xlsx, json, xml, csv, …)

Ad hoc sharing

Share your product content with your customers using a link.

GS1 GDSN

Publish your product content through the GS1 GDSN

Other databases and data pools

Populate industry-specific databases and data pools (such as UDI databases in healthcare) with your product content

STEP 3: DISTRIBUTION

With BYRD you distribute your product content to all relevant channels and monitor its performance.

API

Integrate your product content via APIs

File export

Export your files in different data formats (xlsx, json, xml, csv, …)

Supplier portal

Share your product content with your customers using a link

GS1 GDSN

Publish your product content through the GS1 GDSN

Other databases and data pools

Populate industry-specific databases and data pools (such as UDI databases in healthcare) with your product content

And now the best:

For FMCG and cosmetics, we offer ready-made solutions based on BYRD.

Out of the box and no complex implementation.

FMCG

GDSN for all target markets
DQX in GER
Google Shopping
Amazon A+ Content
Retail-specific xls listing Templates

Cosmetics

Automated quality checks
Customised article passports
GDSN
AI classification
Integration with SAP, Stibo Step and more

GET STARTED

Do you have requirements that are even more complex?

Build your individual solution based on BYRD!

Data model, quality rules, business rules, workflows, communication channels – everything can be freely defined. And if you want to set this up for an entire community, BYRD also offers you community management functionalities.

Data model

Freely configurable

Business and quality rules

Freely configurable

Workflows

Freely configurable

Communication channels

Freely configurable

Community Management

Manage your community of data providers and recipients, including the data models, business and quality rules, workflows and communication channels to be used in your community

Build your individual solution based on BYRD!

Data model

Freely configurable

Business and quality rules

Freely configurable

Workflows

Freely configurable

Communication channels

Freely configurable

Community Management

Manage your community of data providers and recipients, including the data models, business and quality rules, workflows and communication channels to be used in your community

News & Releases

04.04.2025

Retail Media

READ WHITE PAPER POST

17.03.2025

Do you really need a PIM system – or will Excel do?

Every company that offers products needs data for the development, marketing, and sale of those products. In our latest blog, we discuss the advantages and disadvantages of Excel for product data maintenance from the perspective of manufacturers and retailers.

READ BLOG POST

10.03.2025

How to increase your Conversion Rate sustainably

Nothing influences the purchase decision like the right product message. As consumers, every day we see countless product messages on Instagram, Amazon, or online shops of brands and retailers, but we give little thought to how those messages came about.

READ WHITE PAPER POST

CLICK HERE TO VISIT OUR INSPIRATION HUB

BYRD – The Product Content Lifecycle Management Technology More than just MDM, PIM, PXM, DAM and GDSN

With BYRD you can manage any kind of product content.

Product master data

Product information

Enhanced content

Our success stories involving well-known customers from retail, industry and the healthcare sector.

DOUGLAS Group: Quicker to the shelf and the online shop

Wellness treatment for cosnova's Product Content Management

DANONE – Complexity reduced without complication

A.Vogel – Faster onto the shelves with healthy data

DENNER – BYRD makes the GDSN easy

RADEBERGER – Future-proof product content solutions

AMECKE – Smooth and fast switch to the GDSN data pool b-synced

VITAKRAFT – Connecting Informatica PIM to the GDSN data pool b-synced

MIGROS – Connecting Quality Information System (»QIM«) to GDSN

Companies worldwide

Retailers worldwide

Suppliers worldwide

Electronic quality-assured product content is the foundation of business.

STEP 1: Procurement

With BYRD you can procure and integrate product content from all existing data sources.

API

FILES

Supplier portal

GS1 GDSN

Other data pools and sources

STEP 1: PROCUREMENT

With BYRD you can procure and integrate product content from all existing data sources.

API

FILES

Supplier portal

GS1 GDSN

Other data pools and sources

STEP 2: ENRICHMENT

Enrich your product content and ensure its quality with BYRD.

Product Content

Enhanced product content

Workflow support

Quality management incl. ‚first-time-right‘

STEP 3: DISTRIBUTION

With BYRD you distribute your product content to all relevant channels and monitor its performance.

API

File export

Ad hoc sharing

GS1 GDSN

Other databases and data pools

STEP 3: DISTRIBUTION

With BYRD you distribute your product content to all relevant channels and monitor its performance.

API

File export

Supplier portal

GS1 GDSN

Other databases and data pools

And now the best:

For FMCG and cosmetics, we offer ready-made solutions based on BYRD.

Out of the box and no complex implementation.

FMCG

Cosmetics

Do you have requirements that are even more complex?

Build your individual solution based on BYRD!

Data model

Business and quality rules

Workflows

Communication channels

Community Management

Build your individual solution based on BYRD!

Data model

Business and quality rules

Workflows

Communication channels

Community Management

News & Releases

Retail Media

Do you really need a PIM system – or will Excel do?

How to increase your Conversion Rate sustainably

Bring your Product Content to Life!

BYRD – The Product Content Lifecycle Management Technology
More than just MDM, PIM, PXM, DAM and GDSN