Challenge
As Germany’s largest fragrance manufacturer, Mäurer & Wirtz supplies retail partners worldwide with high-quality product content. However, disparate data sources, manual processes and increasing demands on data quality and international GDSN data exchange made it challenging to provide product information and media assets efficiently. The existing image asset management system was also unable to fully meet the requirements for automated, quality-assured content delivery.
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More InformationThe project
With the implementation of BYRD b-managed, Mäurer & Wirtz has established a central platform for its product content management. Product data from SAP and other sources is consolidated, automatically checked for quality and completeness, and distributed according to specific requirements via the Global Data Synchronisation Network (GDSN). In addition, BYRD optimises asset management, enabling the centralised management and validation of product images and safety data sheets.
Challenge
As Germany’s largest fragrance manufacturer, Mäurer & Wirtz supplies retail partners worldwide with high-quality product content. However, disparate data sources, manual processes and increasing demands on data quality and international GDSN data exchange made it challenging to provide product information and media assets efficiently. The existing image asset management system was also unable to fully meet the requirements for automated, quality-assured content delivery.
You are currently viewing a placeholder content from HubSpot. To access the actual content, click the button below. Please note that doing so will share data with third-party providers.
More InformationThe project
With the implementation of BYRD b-managed, Mäurer & Wirtz has established a central platform for its product content management. Product data from SAP and other sources is consolidated, automatically checked for quality and completeness, and distributed according to specific requirements via the Global Data Synchronisation Network (GDSN). In addition, BYRD optimises asset management, enabling the centralised management and validation of product images and safety data sheets.
»The BAYARD team has a deep understanding of the requirements for product content management and is very familiar with our industry.«
Harald Ripp | Head of Sales Management | Mäurer & Wirtz
Results
With BYRD b-managed, Mäurer & Wirtz has established a reliable foundation for future-proof product content management. Clear responsibilities, transparent data processes and centralised management have strengthened awareness of the importance of high-quality product content throughout the company. The migration of the GDSN data pool to Markant m.Synced was also successfully completed in collaboration with BAYARD.
Looking ahead, Mäurer & Wirtz is working with BAYARD to prepare for new regulatory requirements in the cosmetics industry. This ensures that future regulations, such as those relating to allergens, can be implemented reliably and promptly.
Results
With BYRD b-managed, Mäurer & Wirtz has established a reliable foundation for future-proof product content management. Clear responsibilities, transparent data processes and centralised management have strengthened awareness of the importance of high-quality product content throughout the company. The migration of the GDSN data pool to Markant m.Synced was also successfully completed in collaboration with BAYARD.
Looking ahead, Mäurer & Wirtz is working with BAYARD to prepare for new regulatory requirements in the cosmetics industry. This ensures that future regulations, such as those relating to allergens, can be implemented reliably and promptly.
Follow Mäurer & Wirtz’s lead and optimise your product content management with BYRD.
With BYRD, you lay the foundation for high-quality product content and compelling product experiences at every touchpoint – tailored to the specific requirements of the cosmetics industry.
Follow Mäurer & Wirtz’s lead and optimise your product content management with BYRD.
With BYRD, you lay the foundation for high-quality product content and compelling product experiences at every touchpoint – tailored to the specific requirements of the cosmetics industry.
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More Information