What are additional marketing measures for some open up completely new business models for others.
The retail sector has always been an important multiplier for manufacturers’ business success. Retail Media gives this business relationship an exciting new perspective that is worthwhile for both sides. Manufacturers can use the Channels of their Retail Partners more effectively for product sales, and retailers benefit from increasing sales figures while at the same time opening up a range of new opportunities for monetisation.
In this paper, you will learn all about Retail Media, the exact mechanisms behind it, and how retailers and brands can benefit from it – as long as they follow the most important rules of product communication.
- The world of Retail Media
- How manufacturers benefit
- Big opportunities – big challenges
- Retail Media as part of the End-to-End Product Content Lifecycle
What are additional marketing measures for some open up completely new business models for others.
The retail sector has always been an important multiplier for manufacturers’ business success. Retail Media gives this business relationship an exciting new perspective that is worthwhile for both sides. Manufacturers can use the Channels of their Retail Partners more effectively for product sales, and retailers benefit from increasing sales figures while at the same time opening up a range of new opportunities for monetisation.
In this paper, you will learn all about Retail Media, the exact mechanisms behind it, and how retailers and brands can benefit from it – as long as they follow the most important rules of product communication.
- The world of Retail Media
- How manufacturers benefit
- Big opportunities – big challenges
- Retail Media as part of the End-to-End Product Content Lifecycle
»Take full control of your communication processes – every step of the way.«
Retail Media? New opportunities, clear content.
With BYRD, you deliver product information with precision – managed across the entire Product Content Lifecycle.
Request a demo today.
Retail Media? New opportunities, clear content.
With BYRD, you deliver product information with precision – managed across the entire Product Content Lifecycle.
Request a demo today.
Take advantage of our BYRD technology for Product Content Lifecycle Management
Contact us – no matter which project phase you currently find yourself in. We are happy to support you with our experience.
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