Flexibility is the key to successful brands.
»Only those who have absolute control can be truly agile.«
The concept of the customer journey is certainly not new. Nevertheless, it has in recent years increasingly become the focus of marketing and e-commerce managers.
The main reason for this is the growing complexity of product communication: more and more sales channels are opening up, which on the one hand significantly increases sales potential, but on the other hand poses completely new challenges for product content management.
This white paper explains how the customer journey can be actively organised and the specific challenges that manufacturers and retailers must overcome. We hope you enjoy reading it!
Enjoy reading!
Content
- The 3 elements of a perfect customer experience
- Challenges for brand manufacturers
- Retail and its role as a multiplier in digital commerce
- Product content management: the foundation
- Syndication: precise control of communication
Flexibility is the key to successful brands.
»Only those who have absolute control can be truly agile.«
The concept of the customer journey is certainly not new. Nevertheless, it has in recent years increasingly become the focus of marketing and e-commerce managers.
The main reason for this is the growing complexity of product communication: more and more sales channels are opening up, which on the one hand significantly increases sales potential, but on the other hand poses completely new challenges for product content management.
This white paper explains how the customer journey can be actively organised and the specific challenges that manufacturers and retailers must overcome. We hope you enjoy reading it!
Enjoy reading!
Content
- The 3 elements of a perfect customer experience
- Challenges for brand manufacturers
- How retailers are manifesting their role as multipliers in digital commerce
- Product content management: the foundation
- Syndication: precise control of communication
»At every step of the customer journey: perfect product information for captivating experiences.«
With BYRD, you can perfect your product content and offer your customers a consistent and compelling experience at every touchpoint.
Discover in a product demo how BYRD supports your customer journey and helps you effortlessly manage your product data.
With BYRD, you can perfect your product content and offer your customers a consistent and compelling experience at every touchpoint.
Discover in a product demo how BYRD supports your customer journey and helps you effortlessly manage your product data.
Take advantage of our BYRD technology for Product Content Lifecycle Management
Contact us – no matter which project phase you currently find yourself in. We are happy to support you with our experience.
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