FEBRUARY 15, 2024 | COLOGNE
Cologne-based specialist brings on board six more leading experts for product content management and GDSN in the healthcare industry and enters into a strategic partnership with osapiens – Goal is market leadership in Europe and North America
BAYARD has significantly expanded its commitment to the healthcare sector. Through a strategic partnership with the leading healthcare compliance and sustainability management provider, osapiens, as well as the recruitment of six further medical technology product content management experts to the team, the Cologne-based specialists are targeting market leadership in Europe and North America.
With its now considerably strengthened business unit, BAYARD is leveraging its BYRD technology and consulting services to support healthcare companies in exchanging product content efficiently, consistently and accurately, as well as providing it to official authorities in accordance with regulatory requirements. Medical technology manufacturers and their customers, including large hospital purchasing companies, are relying on BAYARD's solutions and expertise.
With the osapiens platform, healthcare service providers – including over 250 large hospital organisations in Germany – can ensure that their suppliers meet compliance and sustainability requirements. The strategic collaboration between BAYARD and osapiens now paves the way for making supplier management at product level transparent in the future.
In parallel, BAYARD has significantly expanded its healthcare team. It is now being led by Henning Jaeger as Healthcare Director, who joined BAYARD from Atrify at the beginning of the year and brings with him considerable experience supporting healthcare companies in Europe and the USA.
Lionel Tussau brings to BAYARD his deep industry knowledge and excellent network in optimising product information exchange in the healthcare sector – with significant experience in UDI regulations, trading partner interactions and sustainability. As an active member of trade associations and GS1 organisations, he is for example co-chair of the MedTech Europe 'EUDAMED IT Expert Group' and the GS1 'Global Healthcare Group on Master UDI'. He is a regular speaker at events organised by MedTech Europe, RAPS, MedFit, AIM, USDM and GridAgent.
Jeff Holzman in the role of Lead Americas brings over 20 years of industry experience and will expand the technology and consulting services of the Cologne-based company, which has largely focussed on the European market, to North America. Jeff Holzman also joins BAYARD from Atrify.
BAYARD has also recruited three senior managers with considerable experience in healthcare product data management to lead the implementation of projects for its customers: Ameur Handous, Ana Paula Caruso and Thomas Mertens all have experience of implementing complex projects in the healthcare sector with great success.
“We are thrilled to have the new, experienced specialists in our team so that we can meet the high level and rapidly increasing demand from medical technology manufacturers and their customers internationally for our BYRD technology and our expertise,” says Björn Bayard, founder and Managing Director of BAYARD: “Our strategic partnership with osapiens paves the way to significantly simplify supplier management and purchasing for healthcare service providers as well as data management between manufacturers and their customers.”
"BAYARD is currently developing into the leading provider of product content management technology and expertise in the healthcare industry. As the market leader for cross-company compliance and sustainability management in this sector, we are delighted to be working with BAYARD from now on to support healthcare companies with even greater efficiency," explains Alberto Zamora, co-founder and CEO of osapiens.
In Germany, BAYARD and its BYRD solution have been the technology partner of the HCDP industry initiative of the purchasing groups Prospitalia, P.E.G., Sana Einkauf & Logistik, EKKplus, EK-UNICO and AGKAMED since the very beginning. In this role, BAYARD has significantly advanced the digital transformation of the industry in Germany and helped to establish data standardisation in the healthcare sector. Up-to-date, high-quality product content is a prerequisite for the digitalisation of numerous hospital processes. GS1 Switzerland has also built its firstbase healthcare platform based on BAYARD's BYRD.
Well-known medical technology manufacturers use BAYARD technology to supply their customers as well as official registers worldwide, such as the European Commission's EUDAMED database, the US FDA's GUDID and various implant registers such as the LIR in the Netherlands.
BAYARD
BAYARD, a company of Markant Group, enables companies from the retail, manufacturing and healthcare sectors with data syndication services laying the foundations for digital commerce. With its unparalleled experience in product content management consulting, its extensive expertise in the implementation of enterprise PIM solutions and its outstanding Product Content Lifecycle Management technology BYRD, BAYARD is the true partner for the European retail, manufacturing, and healthcare industries for the digital transformation.
Retail companies such as Schwarz Group, Migros, and Colruyt, consumer goods manufacturers such as Danone, Radeberger Group, and Cosnova, healthcare product providers such as Pajunk, Vygon, and Medika, as well as healthcare purchasing communities such as Prospitalia, P.E.G., and EKKplus, have significantly improved their data quality and efficiency in the procurement, aggregation, and syndication of product content with the help of BAYARD's services.
With BYRD, Bayard provides a smart Product Content Lifecycle Management technology with industry-specific packages that can be used out-of-the-box with no customisation or implementation effort. BYRD contains not only dedicated modules for Product Information Management (PIM), Product Content Syndication, Product Content Aggregation, and AI-based product classification but also the well-established GS1 certified GDSN data pool b-synced.
BAYARD has significantly expanded its commitment to the healthcare sector. Through a strategic partnership with the leading healthcare compliance and sustainability management provider, osapiens, as well as the recruitment of six further medical technology product content management experts to the team, the Cologne-based specialists are targeting market leadership in Europe and North America.
With its now considerably strengthened business unit, BAYARD is leveraging its BYRD technology and consulting services to support healthcare companies in exchanging product content efficiently, consistently and accurately, as well as providing it to official authorities in accordance with regulatory requirements. Medical technology manufacturers and their customers, including large hospital purchasing companies, are relying on BAYARD's solutions and expertise.
With the osapiens platform, healthcare service providers – including over 250 large hospital organisations in Germany – can ensure that their suppliers meet compliance and sustainability requirements. The strategic collaboration between BAYARD and osapiens now paves the way for making supplier management at product level transparent in the future.
In parallel, BAYARD has significantly expanded its healthcare team. It is now being led by Henning Jaeger as Healthcare Director, who joined BAYARD from Atrify at the beginning of the year and brings with him considerable experience supporting healthcare companies in Europe and the USA.
Lionel Tussau brings to BAYARD his deep industry knowledge and excellent network in optimising product information exchange in the healthcare sector – with significant experience in UDI regulations, trading partner interactions and sustainability. As an active member of trade associations and GS1 organisations, he is for example co-chair of the MedTech Europe 'EUDAMED IT Expert Group' and the GS1 'Global Healthcare Group on Master UDI'. He is a regular speaker at events organised by MedTech Europe, RAPS, MedFit, AIM, USDM and GridAgent.
Jeff Holzman has over 20 years of industry experience and will expand the technology and consulting services of the Cologne-based company, which has largely focussed on the European market, to North America. Jeff Holzman also joins BAYARD from Atrify.
BAYARD has also recruited three senior managers with considerable experience in healthcare product data management to lead the implementation of projects for its customers: Ameur Handous, Ana Paula Caruso and Thomas Mertens all have experience of implementing complex projects in the healthcare sector with great success.
“We are thrilled to have the new, experienced specialists in our team so that we can meet the high level and rapidly increasing demand from medical technology manufacturers and their customers internationally for our BYRD technology and our expertise,” says Björn Bayard, founder and Managing Director of BAYARD: “Our strategic partnership with osapiens paves the way to significantly simplify supplier management and purchasing for healthcare service providers as well as data management between manufacturers and their customers.”
"BAYARD is currently developing into the leading provider of product content management technology and expertise in the healthcare industry. As the market leader for cross-company compliance and sustainability management in this sector, we are delighted to be working with BAYARD from now on to support healthcare companies with even greater efficiency," explains Alberto Zamora, co-founder and CEO of osapiens.
In Germany, BAYARD and its BYRD solution have been the technology partner of the HCDP industry initiative of the purchasing groups Prospitalia, P.E.G., Sana Einkauf & Logistik, EKKplus, EK-UNICO and AGKAMED since the very beginning. In this role, BAYARD has significantly advanced the digital transformation of the industry in Germany and helped to establish data standardisation in the healthcare sector. Up-to-date, high-quality product content is a prerequisite for the digitalisation of numerous hospital processes. GS1 Switzerland has also built its firstbase healthcare platform based on BAYARD's BYRD.
Well-known medical technology manufacturers use BAYARD technology to supply their customers as well as official registers worldwide, such as the European Commission's EUDAMED database, the US FDA's GUDID and various implant registers such as the LIR in the Netherlands.
BAYARD
BAYARD, a company of Markant Group, enables companies from the retail, manufacturing and healthcare sectors with data syndication services laying the foundations for digital commerce. With its unparalleled experience in product content management consulting, its extensive expertise in the implementation of enterprise PIM solutions and its outstanding Product Content Lifecycle Management technology BYRD, BAYARD is the true partner for the European retail, manufacturing, and healthcare industries for the digital transformation.
Retail companies such as Schwarz Group, Migros, and Colruyt, consumer goods manufacturers such as Danone, Radeberger Group, and Cosnova, healthcare product providers such as Pajunk, Vygon, and Medika, as well as healthcare purchasing communities such as Prospitalia, P.E.G., and EKKplus, have significantly improved their data quality and efficiency in the procurement, aggregation, and syndication of product content with the help of BAYARD's services.
With BYRD, Bayard provides a smart Product Content Lifecycle Management technology with industry-specific packages that can be used out-of-the-box with no customisation or implementation effort. BYRD contains not only dedicated modules for Product Information Management (PIM), Product Content Syndication, Product Content Aggregation, and AI-based product classification but also the well-established GS1 certified GDSN data pool b-synced.
Your personal media contact:
Fourspot
Björn Weber
PR | Media Contact
Niddastr. 64
D-60329 Frankfurt
Germany
T: +49 69 156 154 05
E: bjoern.weber@fourspot.net
BAYARD GmbH
Caroline Julia Arens
Head of Design & Marketing
Agrippinawerft 30
D-50678 Cologne
Germany
T: +49 221 716 185 0
E: caroline.arens@bayard-consulting.com
Your personal media contact:
Fourspot
Björn Weber
PR | Media Contact
Niddastr. 64
D-60329 Frankfurt
Germany
T: +49 69 156 154 05
E: bjoern.weber@fourspot.net
BAYARD GmbH
Caroline Julia Arens
Head of Design & Marketing
Agrippinawerft 30
D-50678 Cologne
Germany
T: +49 221 716 185 0
E: caroline.arens@bayard-consulting.com