Challenge
In 2022, Danone operationally bundled four previously independent business units in Germany, Austria and Switzerland in order to further boost efficiency in these markets. One important area in which the Group was able to increase its efficiency very quickly through consolidation was the consistent supply of retailers with product content from the different divisions. This was made possible by BAYARD's specialists.
The project
The aim of the project was to migrate the entire DACH region to BAYARD as the service provider for the GDSN data. This was achieved in a very short time. The Cologne-based specialists now consistently capture the product content for all divisions in the BYRD technology and make it available to retailers in a quality-checked way via their own master data pool, b-synced.
Challenge
In 2022, Danone operationally bundled four previously independent business units in Germany, Austria and Switzerland in order to further boost efficiency in these markets. One important area in which the Group was able to increase its efficiency very quickly through consolidation was the consistent supply of retailers with product content from the different divisions. This was made possible by BAYARD's specialists.
The project
The aim of the project was to migrate the entire DACH region to BAYARD as the service provider for the GDSN data. This was achieved in a very short time. The Cologne-based specialists now consistently capture the product content for all divisions in the BYRD technology and make it available to retailers in a quality-checked way via their own master data pool, b-synced.
»We are delighted with the uncomplicated, smooth and always solution-oriented cooperation with BAYARD.«
Saki El-Gogo | Head of Master Data Management | Danone DACH
Results
With BAYARD, the project was implemented at record speed: in less than three months, Danone succeeded in standardising the supply of all product content across its business units to retailers in Germany, Austria and Switzerland via the GDSN. Overall, Danone has succeeded in reducing the complexity of the processes and lowering the costs, while also improving the quality of the data.
Results
With BAYARD, the project was implemented at record speed: in less than three months, Danone succeeded in standardising the supply of all product content across its business units to retailers in Germany, Austria and Switzerland via the GDSN. Overall, Danone has succeeded in reducing the complexity of the processes and lowering the costs, while also improving the quality of the data.
Set new standards in Product Content Lifecycle Management with BYRD!
As a single source of truth, BYRD enables you to efficiently manage, optimise, create, aggregate, and share product data across all channels. Best of all, key components such as PIM, GDSN or Enhanced Content are already integrated.
Contact us now to arrange a no-obligation product demo, where we can show you our technology and address your specific needs.
Set new standards in Product Content Lifecycle Management with BYRD!
As a single source of truth, BYRD enables you to efficiently manage, optimise, create, aggregate, and share product data across all channels. Best of all, key components such as PIM, GDSN or Enhanced Content are already integrated.
Contact us now to arrange a no-obligation product demo, where we can show you our technology and address your specific needs.
»You want the latest news about PCLM, PIM and GS1 GDSN?
As part of our BAYARD community, you will always stay up-to-date.«
Saki El-Gogo | Head of Master Data Management | Danone DACH