Digital commerce without PIM is like a shop window without products.
The enormous upswing that digital commerce has experienced in recent years has also meant that companies are increasingly focusing on the topic of PIM – because quite a few have inevitably failed when trying to manage their product data effectively with the help of Excel spreadsheets or the product databases of online stores.
In this paper, we therefore want to look at the product content lifecycle in detail and, in particular, address the question of why PIM is essential for successful e-commerce. We hope you enjoy reading it!
Content
- The era of digital commerce
- The context sets the tone
- Focus on the digital value chain
- The art of integration
- What is the reality today?
- Bring your product content to life!
Digital commerce without PIM is like a shop window without products.
The enormous upswing that digital commerce has experienced in recent years has also meant that companies are increasingly focusing on the topic of PIM – because quite a few have inevitably failed when trying to manage their product data effectively with the help of Excel spreadsheets or the product databases of online stores.
In this paper, we therefore want to look at the product content lifecycle in detail and, in particular, address the question of why PIM is essential for successful e-commerce. We hope you enjoy reading it!
Content
- The era of digital commerce
- The context sets the tone
- Focus on the digital value chain
- The art of integration
- What is the reality today?
- Bring your product content to life!
»Product content is and remains the most important sales argument.«
Would you like to benefit from our product content solution?
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Would you like to benefit from our product content solution?
We can introduce you to the platform and address your individual needs in a free, no-obligation product demo.
What can we do for you?
Contact us – no matter which project phase you currently find yourself in. We are happy to support you with our experience.