Nothing influences the purchase decision like the right product message.
As consumers, every day we see countless product messages on Instagram, Amazon, or online shops of brands and retailers, but we give little thought to how those messages came about. It’s not uncommon for us to simply keep scrolling without actually noticing the product messages. And yet there is always content that catches our attention. Companies have always tried to crack this code and win the favour of potential customers across the board. In this paper, we want to shed some light on the topic of increasing conversions and explain the connection between product content management and conversion.
This paper covers the most important marketing KPIs and explains why many companies focus on the Conversion Rate and which measures help to sustainably increase it. Enjoy reading!
- The 3 most important metrics in e-commerce
- Factors influencing the conversion rate
- The customer journey
- Brand development
- The reactions
Nothing influences the purchase decision like the right product message.
As consumers, every day we see countless product messages on Instagram, Amazon, or online shops of brands and retailers, but we give little thought to how those messages came about. It’s not uncommon for us to simply keep scrolling without actually noticing the product messages. And yet there is always content that catches our attention. Companies have always tried to crack this code and win the favour of potential customers across the board. In this paper, we want to shed some light on the topic of increasing conversions and explain the connection between product content management and conversion.
This paper covers the most important marketing KPIs and explains why many companies focus on the Conversion Rate and which measures help to sustainably increase it. Enjoy reading!
- The 3 most important metrics in e-commerce
- Factors influencing the conversion rate
- The customer journey
- Brand development
- The reactions
»Actively shape the purchasing decision process.«
Boost Conversions at Every Touchpoint – with BYRD
Deliver the right content at the right time: Optimise every stage of the Customer Journey and sustainably increase your conversion rate with our Product Content Lifecycle Management solution.
Enhanced Content with BYRD – Revolutionise your Product Content Management and boost conversions across online shops and marketplaces.
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