BYRD – The Product Content Lifecycle Management Technology
More than just MDM, PIM, PXM, DAM and GDSN
With BYRD you can manage any kind of product content.
Product master data
Product master data is the basis for most trading processes such as procurement, logistics, and sales.
Studies show that an improvement in logistical product master data can lead to a reduction of 3 to 4% of the overall logistic costs.
Product information
Marketing texts, technical product features, images and other media assets are the basis for any form of digital business.
The scope and quality of product information have a decisive influence on the conversion rate in online stores.
Enhanced content
Creating emotional digital product experiences in the online store is the task of enhanced product content.
Enhanced product content can increase the conversion rate in online stores by 12-36%, as independent studies show.
Electronic quality-assured product content is the foundation of business.
STEP 1: Procurement
With BYRD you can procure and integrate product content from all existing data sources.
API
Direct connection via REST API
FILES
Mapping and importing files in a wide variety of formats (e.g. xlsx, csv, json, xml, …)
Supplier portal
Suppliers can maintain and provide their product content either manually or (partially) automated, according to your requirements and including enhanced product content
GS1 GDSN
Receive data from the Global Data Synchronisation Network
Other data pools and sources
Euvino, Trustbox, Data NatuRe, Markant, ecoinform, …
STEP 1: PROCUREMENT
With BYRD you can procure and integrate product content from all existing data sources.
API
Direct connection via REST API
FILES
Mapping and importing files in a wide variety of formats (e.g. xlsx, csv, json, xml, …)
Supplier portal
Suppliers can maintain and provide their product content either manually or (partially) automated, according to your requirements and including enhanced product content
GS1 GDSN
Receive data from the Global Data Synchronisation Network.
Other data pools and sources
Euvino, Trustbox, Data NatuRe, Markant, ecoinform, …
STEP 2: ENRICHMENT
Enrich your product content and ensure its quality with BYRD.
Product Content
Enrichment and management
Enhanced product content
Editing of enhanced product content
Workflow support
Automation and task control through defined workflows
Quality management incl. ‚first-time-right‘
Quality dashboards and immediate validation of product content during acquisition
STEP 3: DISTRIBUTION
With BYRD you distribute your product content to all relevant channels and monitor its performance.
API
Integrate your product content via APIs
File export
Export your files in different data formats (xlsx, json, xml, csv, …)
Ad hoc sharing
Share your product content with your customers using a link.
GS1 GDSN
Publish your product content through the GS1 GDSN
Other databases and data pools
Populate industry-specific databases and data pools (such as UDI databases in healthcare) with your product content
STEP 3: DISTRIBUTION
With BYRD you distribute your product content to all relevant channels and monitor its performance.
API
Integrate your product content via APIs
File export
Export your files in different data formats (xlsx, json, xml, csv, …)
Supplier portal
Share your product content with your customers using a link
GS1 GDSN
Publish your product content through the GS1 GDSN
Other databases and data pools
Populate industry-specific databases and data pools (such as UDI databases in healthcare) with your product content
And now the best:
For FMCG, cosmetics and healthcare, we offer ready-made solutions based on BYRD.
Out of the box and no complex implementation.
Cosmetics
In preparation
Do you have requirements that are even more complex?
Build your individual solution based on BYRD!
Data model, quality rules, business rules, workflows, communication channels – everything can be freely defined. And if you want to set this up for an entire community, BYRD also offers you community management functionalities.
Data model
Freely configurable
Business and quality rules
Freely configurable
Workflows
Freely configurable
Communication channels
Freely configurable
Community Management
Manage your community of data providers and recipients, including the data models, business and quality rules, workflows and communication channels to be used in your community
Build your individual solution based on BYRD!
Data model, quality rules, business rules, workflows, communication channels – everything can be freely defined. And if you want to set this up for an entire community, BYRD also offers you community management functionalities.
Data model
Freely configurable
Business and quality rules
Freely configurable
Workflows
Freely configurable
Communication channels
Freely configurable
Community Management
Manage your community of data providers and recipients, including the data models, business and quality rules, workflows and communication channels to be used in your community
Companies worldwide
already use BYRD
Retailers worldwide
are available through BYRD
Suppliers worldwide
can be obtained via BYRD
Our success stories involving well-known customers from retail, industry and the healthcare sector.
Press releases & news
07.03.2024
PIM in the healthcare industry – On the safe side with the right technology
Nowhere else is quality-assured product information as important as in the healthcare sector. For manufacturers, purchasing groups, and other market participants, there are stringent requirements that can only be met with the right technology and optimised processes.
15.12.2024
BAYARD announces massive expansion of its healthcare division
Cologne-based specialist brings on board six more leading experts for product content management and GDSN in the healthcare industry and enters into a strategic partnership with osapiens – Goal is market leadership in Europe and North America.
01.02.2024
Product content sourcing – more than just data onboarding
Product data onboarding refers to the procurement of relevant product information and master data from the respective suppliers. In addition to the need to create transparent and efficient supply chains, a company’s own product communication in particular also depends to a large extent on the quality of the procured product data, which is why data onboarding is a key task for retailers.